MarketingProfs Today: Shortened Sales Cycles | TV Advertising Trends | Employee Social Media Advocacy

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In this issue

1.	How-To: How to Use Personalization to Shorten the B2B Sales Cycle
2.	PRO Take 10: How to Create a Tactical Sales and Marketing Plan in Eight Hours or Less
3.	Survey Says: Television Advertising in 2017: Audience, Cost, Duration, and Genre Trends
4.	Infographic: The Power of Employee Social Media Advocacy

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How-To

How to Use Personalization to Shorten the B2B Sales Cycle

By Shira Abel

In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach and one-to-one interaction... Read More

FOR PRO Members

Take 10: How to Create a Tactical Sales and Marketing Plan in Eight Hours or Less

In just 10 minutes, you'll learn how to do a SWOT (strengths, weaknesses, threats, opportunities) analysis and define your goals, strategies, objectives, and tactics. You'll be able to take what you've learned and develop your own tactical sales and marketing plan in just eight hours (or less!). Read More

By upgrading to PRO membership, you'll get unlimited access to an unparalleled collection of premium marketing resources including new Teach Me How seminars, tactical video tutorials, research, and more. Bonus: save 25% this month!

Survey Says

Television Advertising in 2017: Audience, Cost, Duration, and Genre Trends

By Ayaz Nanji

The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to recent research from Nielsen. Read More

AT-A-GLANCE

The Power of Employee Social Media Advocacy [Infographic]

By Laura Forer

Today's infographic explains how companies can work with some of their biggest advocates and influencers—their own employees—to help Marketing reach new audiences through employee social media advocacy. Read More

event calendar

Oct 17	FREE Seminar—Turn Marketing and Sales From Frenemies to Besties
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix
Oct 31	FREE Seminar—Don't Let Social Media Data Spook You!
Nov 10	Virtual Conference—Content Marketing \| Feed Your Content Beast a Better Diet
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts

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