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In This Issue
+ How-To: How Agile Project Management Saved My Marketing Team
+ PRO Take 10: Five Secrets of Successful Mobile App Landing Pages
+ Survey Says: Why People 'Like' and 'Unlike' Bands on Facebook
+ Quick Take: Five Social Lessons for Small Business From Big Business
+ My View: Want to Engage B2B Buyers? Shift Your Focus
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How-To How Agile Project Management Saved My Marketing Team
By Adria Saracino
Here's a quick crash course on the agile project management methodology and how I, as a marketer, applied it to managing my team. I hope to help you identify how you can improve your marketing project management. Read More
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PRO Take 10: Five Secrets of Successful Mobile App Landing Pages
Maximizing engagement in the mobile app space is paramount to your success as a brand. In just 10 minutes, you'll learn five tips to apply to your mobile app right away that will help you engage with your customers and make your app successful! Read More
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Advertisement  Save $79 on PRO membership during the month of October only! Use code OCTOBER at check out.
Survey Says
Why Facebook Users 'Like' (and 'Unlike') Brands
Nearly nine in ten Facebook users (87%) say they "like" brands on Facebook, and among them fully one-half (50%) say a brand's Facebook page is more useful than its website, according to a survey from Lab42. Read More
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Quick Take
Five Social Lessons for Small Business From Big Business
Social media may have democratized the marketing landscape, but big businesses still often have the upper hand in developing best-practices—simply because they have more resources to devote to new media.What's a smaller marketer to do to keep pace in the social space? Here's some help. Read More
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My View Want to Engage B2B Buyers? Shift Your Focus
By Sam Fiorella
Engaging today's B2B buyers requires more than just sales campaigns. Companies instead need to shift their sales focus, efforts, and budget from customer acquisition to customer development. Read More
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