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In This Issue
+ How-To: How to Personalize Event Experiences by Using Data
+ Survey Says: 2015 B2B Content Marketing Benchmarks, Budgets, and Trends
+ PRO Seminar TODAY: How to Capitalize on the Content Marketing Obsession
+ Survey Says: Top Four Reasons Consumers Abandon Online Shopping Carts
+ My View: B2B Marketers Need to Embrace Native Advertising
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Advertisement  Phone calls convert 3X more than any other type of lead. Are you making them count? Learn how to optimize your phone calls with our free guide.
How-To How to Personalize Event Experiences by Using Data
By Matthew Wainwright
Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment. Read More
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PRO Today's PRO Seminar: MarketingProfs University: Capitalize on the Content Marketing Obsession
The only way to ensure your content marketing efforts pay off is to create a comprehensive—and lucrative—content strategy. In this seminar, you'll learn the core elements of just such a strategy so you can successfully capitalize on the current content marketing obsession. Read More
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Advertisement  61% of searchers who place a phone call are ready to buy. Are you paying attention to your most valuable leads? Learn how to optimize your phone calls with our free guide.
Survey Says
The Top Four Reasons Consumers Abandon Online Shopping Carts
By Ayaz Nanji
More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to a recent report from Offers.com. Read More
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Quick Take
2015 B2B Content Marketing Benchmarks, Budgets, and Trends
Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study issued by MarketingProfs and the Content Marketing Institute. Read More
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My View Why B2B Marketers Need to Embrace Native Advertising
By Helen Grimshaw
B2B marketers can no longer rely solely on traditional advertising. They need to make native advertising part of their marketing mix. Read More
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Oct 2
PRO Seminar—Capitalize on the Content Marketing Obsession
Oct 2
MarketingProfs University—Content Marketing Crash Course
Oct 9-10
B2B Forum 2014—Boston, MA SOLD OUT
Oct 16
PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Oct 17
On-Demand: B2B Forum 2014—Online
Nov 14
Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
 
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