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MarketingProfs
Oct 2, 2015 Vol. 14, No. 191
In this issue
1. How-To: How to Master Your Online Presence, Yoda Style
2. #SocialSkim: More Ways to Sell Directly on Twitter, Plus More Stories This Week
3.  PRO  Online Toolkit: Social Media Campaign Planning
4. My View: Why You Need to Hit the Marketing Reset Button
5. Survey Says: The Most Mentioned Television Networks Online
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How-To
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How to Master Your Online Presence, Yoda Style
By Devon Hennig
The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that can withstand the forces of the Dark Side. Read More
FOR  PRO  Members
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Online Toolkit: Social Media Campaign Planning
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with easy-to-implement tips for planning, executing, measuring, and optimizing social media campaigns that meet your business objectives. Read More
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Advertisement  Cutting-edge curriculum. Expert faculty. Excellent flexibility. Earn your master's degree in integrated marketing communications in 18 months online from West Virginia University. Learn more.
 
Survey Says
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The Most Mentioned Television Networks Online
By Ayaz Nanji
On average, FOX gets the most online mentions per day of any television network, according to a recent report from Brandwatch. But what happens when Netflix is included in the list? Read More
Quick Take
#SocialSkim: More Ways to Sell Directly on Twitter, Plus More Stories in This Week's Roundup
By Angela Natividad
Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, and YouTube's prospective subscription service. Read More
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My View
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Why You Need to Hit the Marketing Reset Button
By Will Margiloff
Most marketing organizations make decisions quickly to stay ahead in today's hectic digital world. But consider slowing down and re-evaluating your marketing. Doing so can pay off in the long run. Read More

event calendar

Oct 6 FREE Seminar—Boo! Why Content Marketers Shouldn't Be Spooked by Data
Oct 8 PRO Seminar—The Blueprint for Email Marketing Success
Oct 8 MarketingProfs University—Email Marketing Master Course
Oct 9 Virtual Conference—Tricks and Treats and Content Sweets!
Oct 13 FREE Seminar—How to Generate Quality Leads With Webinars
Oct 15 PRO Seminar—Discover and Tell Your Business Story
Oct 20–23 B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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