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Wednesday, October 02, 2019

6 Reasons It's Time to Replace Stock Photos With User-Generated Content
A Marketer's Guide to Achieving High-Impact Tradeshows [sponsored]
Why Delivering Live-Chat Support to Customers Is a Must for Your Business
Only Two Weeks Until MarketingProfs B2B Forum
The Biggest Deficiencies of B2B Content Marketing Programs [Study]
 
Six Reasons It's Time for Brands to Replace Stock Photos With User-Generated Content
As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. Meanwhile, they're posting about product and brand experiences on social media. The availability of such authentic content, including pics, means it's time to ditch stock photos and turn to user-generated content instead.
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A Marketer's Guide to Achieving High-Impact Tradeshows
sponsored article
Tradeshows are a lot of things to marketers. Time-consuming. Stressful. Complex. Expensive. And not always effective. But that doesn't have to be the case. This article will help you draw up your tradeshow marketing game plan to capture more leads and deliver better ROI.
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A Step-by-Step Guide to Defining and Measuring the Account Journey
sponsored
To succeed as a B2B organization, you have to define exactly how your prospects become customers. The modern "account journey" is a much more helpful way than the traditional lead funnel to measure your B2B sales and marketing. Here's your complete guide to understanding and using the account journey.
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Why Delivering Live-Chat Support to Customers Is a Must for Your Business
Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live-chat support to customers can make all the difference.
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Only Two Weeks Until MarketingProfs B2B Forum
MarketingProfs event
If you're looking for the best B2B marketing education on the planet, you won't want to miss this year's MarketingProfs B2B Forum. But time is running out. Get your ticket before it's too late.
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The Biggest Deficiencies of B2B Content Marketing Programs [Study]
B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research. Check out the study findings.
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Profs Picks
sponsored
With the rise of ABM, there's a demand for a new way of thinking about accounts—including how they move through buying stages toward intended outcomes. In today's complex B2B environments, the lead funnel is no longer enough. You have to consider the entire buying process as a whole. Learn how to go from a lead-centric world to an account-based world, the metrics that matter most, and how to measure them: View this free webinar.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
Upcoming Events
OCT
3
[Demo] Engagio's Marketing Engagement Platform
sponsored by Engagio | 45 minutes
OCT
10
[Demo] GlobalWebIndex's Consumer Insights Platform
sponsored by GlobalWebIndex | 45 minutes
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
Gaylord National Resort—register today!
OCT
17
[Webinar] Using Customer Insights to Elevate Your Marketing
sponsored by Melissa Direct | 60 minutes
NOV
15
[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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