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In This Issue
+ How-To: How to Build an Instagram Influencer Campaign in Six Steps
+ Survey Says: Twitter Benchmarks by Industry
+ PRO Seminar: H2H: Learn to Speak Human, Share Human, and Market Human
+ Infographic: How Do Consumer's Perceive Corporate Social Responsibility?
+ My View: Product-Centric Marketing Videos Don't Support the Buyer's Journey
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more today.
How-To How to Build an Instagram Influencer Campaign in Six Steps
By Ryan Stewart
Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns. Read More
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PRO H2H: Learn to Speak Human, Share Human, and Market Human
In this PRO seminar, we'll explore why and how marketing communications need to be adjusted to exude the same simplicity, empathy, and imperfection that exist in human nature. You'll learn the rules of social context and why you should celebrate failure. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
Survey Says
Twitter Benchmarks by Industry
By Ayaz Nanji
Companies are attracting an increasing number of consumers on Twitter, with brands recording a 43% increase in followers last year on average, according to a recent report from ExactTarget Marketing Cloud. Read More
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How Do Consumer's Perceive Corporate Social Responsibility? [Infographic]
By Verónica Maria Jarski
Consumers are willing to pay more for products and services from a company they consider socially responsible. So, what criteria do they use to determine corporate social responsibility? Read More
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My View Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey
By Bruce McKenzie
When creating a marketing video, don't focus solely on the product. Product-centric videos usually derail a prospect from the buyer's journey. Read More
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Oct 21
 FREE Seminar—How to Win Friends and Increase Profits With Killer Dashboard Design
Oct 23
 PRO Seminar—H2H: Learn to Speak Human, Share Human, and Market Human
Oct 28
 FREE Seminar—5 Power Skills to Boost Your Personal Influence
Nov 6
 PRO Seminar—How to Create Visual Content That Drives Traffic and Gets Shared
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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