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In This Issue
+ How-To: When Your Customers Know More Than Your Salespeople
+ Slide Show: Five Ways to Energize Your Startup's Email Campaigns
+ PRO: SmartTools—Email Campaign Planner
+ Survey Says: Which Celebs Would You Cozy Up With on a Flight?
+ Quick Take: Three Ways to Maximize Lead Conversion
+ My View: Know Your Buyer—Two Marketing Case Studies
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Advertisement  Harvard Business School Executive Education offers leadership programs that help you to establish a vision for the future, inspire and empower colleagues, and manage both incremental and radical change. Visit www.exed.hbs.edu to learn more.
How-To When Your Customers Know More Than Your Salespeople
By Christopher Krywulak
Today's product-savvy customers expect more from in-store shopping experiences. Learn why new technologies, knowledgeable salespeople, and stellar service are critical in today's shopping climate. Read More
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Slideshow Five Tactics to Energize Your Startup's Email Campaigns [Slide Show]
By Yo Noguchi
Email campaigns are one of the most essential components of a startup's marketing strategy. They can build customer trust and establish you as an expert in your field. Energize your startup's campaign with these five tactics. Read More
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PRO SmartTools: Email Campaign Planner
Successful email campaigns don't just happen by accident—they require a plan. Create one easily with SmartTools: Email Campaign Planner—the quick-and-easy online service with a step-by-step blueprint for creating an email marketing plan. Read More
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Advertisement  Tick-tock! Flash Sale emails sent after 3pm tend to perform better than mid-day or lunchtime sales. [Download] Learn the tricks of the trade before time runs out!
Survey Says
Which Celebs Would You Cozy Up With on a Trans-Atlantic Flight?
When thinking about the celebrity they'd like most to cozy up with on a flight across the Atlantic, surveyed women chose Johnny Depp and George Clooney as their top choices, while men favored Jennifer Aniston and Megan Fox. Read More
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Quick Take
Three Ways to Maximize Lead Conversion
As social networking channels gain more and more momentum, inbound leads continue to rise. What should you do when you get an influx of leads? Don't let them slip through your fingers. Here are three ways to boost conversion. Read More
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My View Know Your Buyer: Two Marketing Case Studies
By Alan Belniak
School is back in session. So how about a little review on using buyer personas for targeting, and understanding buyer needs? No quiz, I promise. Read More
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@samfiorella My Strategies for Corporate Blog Curation. https:////bit.ly/qehRxW
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Forum Today's Question
By stlubahn 10/19/2011 at 10:48 AM
What are best-practices for running a paid-search campaign for businesses that have many franchise locations nationwide? Go To Question
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Oct 13-26
 MarketingProfs University LIVE—Video Marketing Made Simple
Oct 25
 FREE Seminar—B2B Nurturing: How to Prepare the Right Audiences to Buy sponsored by Bizo
Oct 27
 PRO Seminar—The Art of Sales Conversations with Mike Schultz
Nov 1
 FREE Seminar—New Approaches to Maximize Your ROI sponsored by ThinkVine
Nov 3
 PRO Seminar—How to Build and Maintain a Thriving Content Ecosystem with Ann Handley
Nov 11
 Digital Marketing World—Email Marketing free online conference
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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