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| By Holly Cordner |
| Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation in your favor.
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| By Kerry O'Shea Gorgone |
| Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.
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| In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for; crafting strategies for using keywords and links to boost your ranking; and evaluating and improving your search engine results.
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| When Should Marketers Send Holiday-Themed Emails? |
| By Ayaz Nanji |
| Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from Yesmail Interactive.
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| By Seth Dotterer |
| How did online retailer Amazon beat a content company at content marketing? That's a question all content marketers need to ask themselves.
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