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In This Issue
+ How-To: 10 Steps to a Successful Naming Workshop
+ PRO Seminar Today: Learn to Speak Human, Share Human, Market Human
+ Survey Says: Retail Marketers' Top Digital Channels
+ My View: 5 Questions for Deciding Whether You Need a Brand-Protection Tool
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more today.
How-To 10 Steps to a Successful Naming Workshop
By Emma O'Brien
Naming agencies exist for a reason: Naming is an art. But if you approach it the way an agency would, you can have success doing it yourself. And the best way to start is to hold a naming workshop. Read More
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PRO Today's PRO Seminar: H2H: Learn to Speak Human, Share Human, and Market Human
You'll discover why and how marketing communications need to be adjusted to display the same simplicity, empathy, and imperfection that exist in human nature. You'll learn the rules of social context and why you should celebrate failure on your path to success. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
Survey Says
Retail Marketers' Top Digital Channels
By Ayaz Nanji
Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole and Gigaom Research. Read More
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My View Five Questions to Help You Decide Whether You Need a Brand-Protection Tool
By Alex Gutman
Can you handle—on your own—attacks on your brand from cyber-criminals? Or do you need a brand-protection tool to help? Read More
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Oct 23
 PRO Seminar—H2H: Learn to Speak Human, Share Human, and Market Human
Oct 28
 FREE Seminar—5 Power Skills to Boost Your Personal Influence
Nov 6
 PRO Seminar—How to Create Visual Content That Drives Traffic and Gets Shared
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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