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Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
Together with the #1 B2B marketing engagement platform:
 
Thursday, October 03, 2019

Tips and Tools to Boost Your Instagram Video Marketing
How to Become a Data-Driven Company (Without a Data Scientist) [Podcast]
Get Up to Speed Fast With Full-Day, Intensive Workshops
How to Set Up and Use Your Small Business Instagram Profile [Infographic]
 
Tips and Tools to Boost Your Instagram Video Marketing
If you're going to run a successful marketing campaign on Instagram, you need to understand it and its audience inside and out. Here are tips as well as tools to help you succeed on Instagram with video marketing.
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How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast]
Learn how to become a data-driven organization from Linda Schumacher, senior director of analytics and data strategy at CX company Qualified Digital. Read more and listen in on this insightful conversation.
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A Step-by-Step Guide to Defining and Measuring the Account Journey
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To succeed as a B2B organization, you have to define exactly how your prospects become customers. The modern "account journey" is a much more helpful way than the traditional lead funnel to measure your B2B sales and marketing. Here's your complete guide to understanding and using the account journey.
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Get Up to Speed Fast With Full-Day, Intensive Workshops
MarketingProfs event
Whether you want to become a more strategic content marketer or boost your knowledge of email marketing (or learn about demand gen, storytelling, and more), MarketingProfs B2B Forum has the right workshop to help you get there. Learn more.
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How to Set Up and Use Your Small Business Instagram Profile [Infographic]
A social media strategy is crucial for most businesses today. For many small businesses, Instagram seems an obvious choice because it's well-suited to brand-building and promotions. Before all else, though, you need to set up a killer profile—then follow these best-practices.
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Profs Picks
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With the rise of ABM, there's a demand for a new way of thinking about accounts—including how they move through buying stages toward intended outcomes. In today's complex B2B environments, the lead funnel is no longer enough. You have to consider the entire buying process as a whole. Learn how to go from a lead-centric world to an account-based world, the metrics that matter most, and how to measure them: View this free webinar.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
Upcoming Events
OCT
3
[Demo] Engagio's Marketing Engagement Platform
sponsored by Engagio | 45 minutes
OCT
10
[Demo] GlobalWebIndex's Consumer Insights Platform
sponsored by GlobalWebIndex | 45 minutes
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
Gaylord National Resort—register today!
OCT
17
[Webinar] Using Customer Insights to Elevate Your Marketing
sponsored by Melissa Direct | 60 minutes
NOV
15
[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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