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In This Issue
+ How-To: PPC and Retargeting: Cross-Channel Marketing That Gets Results
+ Podcast: Reaching the Unreachable: Boston University's Dean Elmore
+ PRO: NEW! A Step-by-Step Guide to a Successful Social Media Program
+ Survey Says: Halloween Fun: The Online Buzz on Treats, Kids' Favorites
+ Quick Take: Four Ideas for Finding More Time to Create Content
+ My View: A Marketer's Halloween: Eight Monsters That Scare Us [Infodoodle]
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How-To PPC and Retargeting: Cross-Channel Marketing That Gets Results
By Caroline Watts
Audiences are more likely to respond to marketing messages if they see the same message across multiple channels. PPC together with retargeting will boost each tactic's effectiveness—and performance overall. Read More
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Podcast Reaching the Unreachable: Boston University's Dean Elmore on Marketing Smarts
By Matthew Grant
Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." I asked him to explain what he meant by "the unreachable." Read More
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PRO NEW! How-To Guide: A Step-by-Step Guide to a Successful Social Media Program
If you need of a social media strategy spruce-up, this 40-page guide is for you! You'll learn best-practices for garnering buy-in, determining strategy, creating a strong brand presence, and keeping your fans and followers happily engaged. Read More
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Survey Says
Halloween Fun: The Online Buzz on Treats, Kids' Favorites
Candy corn is one of most enduring symbols of Halloween—and the subject of more social media buzz than any other type of Halloween candy—according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities. Read More
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Quick Take
Four Ideas for Finding More Time to Create Content
At long last, you know exactly what content you want to produce. You're armed with a list of brilliant project ideas and you're ready to get to work. But now, you face the second biggest challenge in content marketing: finding time to produce all that content. Read More
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My View A Marketer's Halloween: Eight Monsters That Scare Us [Infodoodle]
By Verónica Maria Jarski
Hockey-mask wearing villains? Things that go bump in the night? Clowns? Boring. This Halloween, we're sharing a fun infodoodle of what really scares marketers. Read More
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