MarketingProfs Today: You Will Break the Law | Career Success via Attribution | Agencies and Social

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In this issue

1.	How-To: Your 2018 Marketing Plan Won't Work and Will Break the Law: The GDPR Threat
2.	Article: Rocket Fuel for Your Marketing Career: Getting Attribution Right [Sponsored]
3.	PRO Take 10: Improve Website Effectiveness With an Optimized Contact Page
4.	Survey Says: How Agencies Are Helping Brands With Social Media Marketing
5.	Infographic: Five Tips to Avoid a Halloween Marketing Horror Story

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How-To

Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPR

By Sven Dummer

The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's simply not the case at many companies, however. Read More

Rocket Fuel for Your Marketing Career: Getting Attribution Right

By Mark Sullivan [Sponsored Content]

As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for that we must understand—and intelligently apply—attribution. Read More

FOR PRO Members

Take 10: Improve Website Effectiveness With an Optimized Contact Page

You'll learn to create a contact page that will help you grow your business. We'll show you how to optimize content and layout in ways that encourage your visitors to reach out to learn more about you. You'll leave with tips you can use right away to boost your contact page's effectiveness. Read More

By upgrading to PRO membership, you'll get unlimited access to an unparalleled collection of premium marketing resources including new Teach Me How seminars, tactical video tutorials, research, and more. Bonus: save 25% this month!

Survey Says

How Agencies Are Helping Brands With Social Media Marketing

By Ayaz Nanji

Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured. Read More

AT-A-GLANCE

Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]

By Laura Forer

Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most terrifying of all—in the spam filter. Avoid these traps for an email campaign that treats you and your readers well. Read More

event calendar

Oct 31	FREE Seminar—Don't Let Social Media Data Spook You!
Nov 1	FREE Seminar—10 Common Webinar Mistakes… and How to Avoid Them
Nov 10	Virtual Conference—Content Marketing \| Feed Your Content Beast a Better Diet
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

Questions? Comments? Suggestions? Leads? Contact us:

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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