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MarketingProfs
Oct 5, 2015 Vol. 14, No. 192
In this issue
1. How-To: A Tempting Selection of Content Marketing Tools: How to Pick the Right Ones
2. My View: Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts
3.  PRO  New Seminar: The Blueprint for Email Marketing Success
4. Survey Says: 2015 Email Benchmarks by Industry
5. Infographic: Moving Toward Mobile: The Future of Shopping Is on the Small Screen
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Advertisement  The analysts have spoken: Marketing automation is helping businesses grow.
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How-To
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A Tempting Selection of Content Marketing Tools: How to Pick the Right Ones
By Samantha Stone
As the content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense of the available options can make your head spin. Read More
FOR  PRO  Members
Today's PRO Item
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NEW PRO Seminar: The Blueprint for Email Marketing Success
You'll learn what components make for a successful email marketing plan and gain an understanding of the rationale behind the must-have message types, hierarchies, and priorities. You'll walk away with a blueprint that enables you to successfully map and improve your messaging. Read More
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Survey Says
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2015 Email Benchmarks by Industry
By Ayaz Nanji
How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry? Read More
Quick Take
Moving Toward Mobile: The Future of Shopping Is on the Small Screen [Infographic]
By Verónica Maria Jarski
Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is your website optimized to handle these online shoppers—or are they going to leave you behind? Read More
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My View
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Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts
By Yulia Altman
Take a close look at how attribution modeling can quantify your branding efforts and supplement traditional metrics with more precise, hard results. Read More

event calendar

Oct 6 FREE Seminar—Boo! Why Content Marketers Shouldn't Be Spooked by Data
Oct 8 PRO Seminar—The Blueprint for Email Marketing Success
Oct 8 MarketingProfs University—Email Marketing Master Course
Oct 9 Virtual Conference—Tricks and Treats and Content Sweets!
Oct 13 FREE Seminar—How to Generate Quality Leads With Webinars
Oct 15 PRO Seminar—Discover and Tell Your Business Story
Oct 20–23 B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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