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MarketingProfs
Oct 7, 2015 Vol. 14, No. 194
In this issue
1. How-To: How to Stand Tall in a Sea of Social Images
2. Podcast: How B2B Brands Can Rock Social: Eric T. Tung on Marketing Smarts
3.  PRO  NEW How-To Guide! Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
4. Survey Says: The Types of Holiday Promotions Consumers Like Most
5. My View: The New B2B Marketer Has a Heart for Storytelling and a Brain for Business
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Advertisement  The analysts have spoken: Marketing automation is helping businesses grow.
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How-To
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How to Stand Tall in a Sea of Social Images
By Sarah Matista
It's no longer a secret that visual social posts receive more user attention than blocks of text do. Here's how to cut through the increasing visual clutter and get noticed in a sea of social images. Read More
Podcast
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How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Social media coach, consultant, and speaker Eric T. Tung discusses social media for B2B organizations, including why execs need to be present on social platforms. Read More
FOR  PRO  Members
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NEW How-To Guide! The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More
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Advertisement  See what the analysts are saying about marketing automation this year.
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Survey Says
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The Types of Holiday Promotions Consumers Like Most
By Ayaz Nanji
Approximately one-third of holiday shoppers say they will not shop on an e-commerce site that doesn’t offer free shipping, according to a recent report from Bronto and Ipsos. Read More
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My View
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The New B2B Marketer Has a Heart for Storytelling and a Brain for Business
By Janet Armstrong
Being a copywriter used to be simple, suggests the winner of our MarketingProfs B2B Forum essay contest. But today's marketers have to educate, entertain, generate leads, and inspire action. Read More

event calendar

Oct 8
PRO Seminar—The Blueprint for Email Marketing Success
Oct 8
MarketingProfs University—Email Marketing Master Course
Oct 9
Virtual Conference—Tricks and Treats and Content Sweets!
Oct 13
FREE Seminar—How to Generate Quality Leads With Webinars
Oct 15
PRO Seminar—Discover and Tell Your Business Story
Oct 20–23
B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27
FREE Seminar—Event Insights and ROI: Improving the Attendee Experience

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