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MarketingProfs
Nov 14, 2017 Vol. 16, No. 220
In this issue
1. How-To: Six Helpful Tips for Holiday Search Ad Campaigns
2. Article: Why You Should Care About Identity Resolution: Your Customers Have Many Faces [Sponsored]
3.  PRO  Take 10: Three Sales Metrics Marketing Should Own
4. Survey Says: What Makes Consumers Loyal to Brands?
5. Infographic: How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]
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How-To
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Six Helpful Tips for Holiday Search Ad Campaigns
By Frances Donegan-Ryan
Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season. Read More
Today's Sponsored Article
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Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces
By Zaius [Sponsored Content]
What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six completely different identities in your marketing systems. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: Three Sales Metrics Marketing Should Own
If you're tired of the Sales and Marketing tug-of-war over resources, blame, and credit, this Take 10 is for you. In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities that drive the business forward. Read More
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Survey Says
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What Makes Consumers Loyal to Brands?
By Ayaz Nanji
Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. Read More
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AT-A-GLANCE
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How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]
By Laura Forer
AI, ML, and ABM are all initialisms we hear a lot these days, but how do the technologies they refer to work together to make your marketing efforts more efficient? Today's animated infographic explains it all. Read More

event calendar

Nov 14
FREE Seminar—Hooked! Storytelling That Captivates and Converts
Nov 16
Teach Me How—How to Build an Email Nurturing Campaign That Converts PRO
Dec 8
Virtual Conference—Automate! For Marketers | A Marketo Users Virtual Conference
Dec 12
FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14
Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing PRO
Nov 2018
B2B Marketing Forum—Registration is now open!

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