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In This Issue
+ How-To: Eight Tips for a Safe and Profitable Black Friday Checkout Line
+ Slide Show: The B2B Lead Generation Manifesto
+ PRO: IBM's Sandy Carter on How to Be Bold With Your Social Agenda
+ Survey Says: LinkedIn an Influential Force in IT Purchasing Process
+ My View: Five Examples of Mobile Marketing Success
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How-To Eight Tips for a Safe and Profitable Black Friday Retail Checkout Line
By Perry Kuklin
Retailers are planning now to deal with the oncoming buying frenzy that is Black Friday. Here are eight tips for preparing a checkout line for the crowds during a day filled with great opportunity—and great risk. Read More
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Slideshow The B2B Lead Generation Manifesto [Slide Show]
By Christian Gulliksen
Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation. Read More
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PRO Take 10 Author Series: How to Be Bold With Your Social Business Agenda: IBM's Sandy Carter
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social, she provides guidance on how to gauge the influence of your engagement in the social world. Read More
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Survey Says
LinkedIn an Influential Force in IT Purchasing Process
Social networks have a pervasive influence on the IT purchasing process, despite other digital channels available to IT decision makers, according to studies from Forrester Consulting and Research Now. Moreover, LinkedIn has become an influential resource across the entire IT decision-making process, the research found. Read More
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My View Five Examples of Mobile Marketing Success
By Preetam Kaushik
Need a little inspiration for your mobile marketing? Check out these examples of companies that have achieved mobile marketing success. Read More
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Nov 15
PRO Seminar—How to Collaborate Effectively Within Your Organization to Strengthen Your Brand
Nov 27
FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
Nov 29
PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact
Dec 4
FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer
Dec 6
MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
Dec 14
Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!
 
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