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In This Issue
+ How-To: 10 Tips for Producing Tantalizing Business Video Tours
+ Video: B2B Sales—Don't Spray and Pray, Tell Stories Instead
+ PRO: A Quick Guide to YouTube & Creating Your YouTube Channel
+ Survey Says: Brands to Focus on Localized Content Marketing
+ Quick Take: The Customer Is Always Right (Except When He Isn't)
+ My View: Startups, Social, and Search—Thoughts From a Serial CEO
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Advertisement  The Social Media Planning Guide. Learn how to organize, plan & execute successful social media programs with this 28-page framework by Spredfast including best practices on developing your social media strategy, writing daily content and managing your social media team. Download the Planning Guide
How-To 10 Tips for Producing Tantalizing Business Video Tours
By Cara Barineau
If the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide array of products and services—if you do it the right way. Read More
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Video B2B Sales: Don't Spray and Pray, Tell Stories Instead [Video]
By Michael Harris
Today, buyers are busy doing the work of multiple people. The last thing they have time for is a salesperson who takes a spray-and-pray approach, making a generic presentation that's all about what's being sold. Read More
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PRO A Quick Guide to YouTube & Creating Your Own YouTube Channel
YouTube users uploaded more than 13 million hours of video content in 2010—resulting in more than 700 billion views. Learn how you can use YouTube to create awareness for your brand and connect with interested viewers with A Quick Guide to YouTube & Creating Your Own YouTube Channel. Read More
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Advertisement  30 Proven Internet Marketing Strategies
By improving your online marketing skills, you can capture more leads, close more sales, and get repeat business. Infusionsoft has compiled a guidebook of ways to improve your online marketing and grow your business. Download the guide and get started today!
Survey Says
Brands to Focus on Localized Content Marketing
Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services. Read More
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Quick Take
The Customer Is Always Right (Except When He Isn't)
The customer is always right. But what happens when bad customers co-opt that adage to justify their bad behavior? One company "fires" them—to the delight of its good customers. Read More
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My View Startups, Social, and Search: Thoughts From a Serial CEO
By Matthew T. Grant
Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs. Read More
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@JasonFalls Nice list of best-practices tips for Facebook content publishing from @jeffbullas - https:////bit.ly/tV9jPM
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Forum Today's Question
By lstevens 11/1/2011 at 10:10 AM
Is marketing via SMS text messaging relevant now that the same message can be sent via a tweet on Twitter? Go To Question
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Nov 3
PRO Seminar—How to Build a Thriving Content Ecosystem with Ann Handley and Matt Grant
Nov 3-18
MarketingProfs University LIVE—Content Marketing Crash Course
Nov 8
FREE Seminar—Maximizing Marketing ROI with Integrated Webinars sponsored by Readytalk
Nov 10
PRO Seminar—Landing Pages: What's New, What's Hot, What's Performing with Scott Brinker
Nov 11
Digital Marketing World—Email Marketing free online conference
Nov 15
FREE Seminar—Video Marketing ROI: The Video Strategy Framework sponsored by Brightcove
Mar 29-30
SocialTech 2012—B2B Social Media Marketing Distilled register before 11.21.11 and save 34%
 
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