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In This Issue
+ How-To: 3 Metrics for Measuring the Success of Your Video
+ PRO Video: 5 Things to Consider Before Your Take Your Social Efforts Global
+ Survey Says: Video Advertising Surging, Ad Tech Advances Playing a Role
+ Quick Take: Infographic: Sales Boost From Small Business Saturday
+ My View: 3 Reasons Why Cost-per-Engagement Advertising Rules
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Advertisement  Content Marketing Crash Course 2012: 14 classes, nearly 15 hours of how-to instruction, and Ann Handley kicking it off. 'Nuff said. Ready to become a content marketing expert? Save $200 with code YOURSTORY today!
How-To Three Metrics for Measuring the Success of Your Video
By Ezra Fishman
Let's face it, video is hot. It engages better than the paragraphs of text we marketers churn out. But how the heck do you measure video success? Most of us look at the play count, even though it's not the best metric. Read More
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PRO Take 10 Video Series: Five Things to Consider Before Taking Your Social Efforts Global
Are you considering taking your social media efforts global? It may sound simple enough in theory, but you have much to consider before taking the plunge. In just 10 minutes, learn how to weigh the pros and cons of a global social media plan and five important things to consider. Read More
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Advertisement  Having good content is no longer a luxury, it's a necessity. Learn how to create, curate, and circulate the best content with Content Marketing Crash Course 2012. Running December 6-17 and available on-demand, anytime, there's no better way to get your story out there. Save $200 when you use code YOURSTORY.
Survey Says
Video Advertising Surging, Ad Technology Advances Playing a Role
Advances in ad technology have helped drive dramatic increases in digital video spending in 2012: 97% of surveyed video buyers (agencies, brands, trading desks) say video ad budgets have grown 27% in 2012 over 2011 levels, and most expect the momentum to continue into 2013, with video budgets expanding 20% year over year. Read More
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Quick Take
Small Merchants Expect Holiday Sales Boost From Small Business Saturday [Infographic]
With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American Express and the National Federation of Independent Businesses. Read More
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My View Three Reasons Why Cost-per-Engagement Advertising Rules
By Sebastian Tonkin
Think traditional forms of pricing ads, such as cost per thousand impressions, cost per click, and cost per sale, produce the best results? I disagree. I think cost per engagement trumps them all. Here's why. Read More
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Nov 27
FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
Nov 29
PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact
Dec 4
FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer
Dec 6
MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
Dec 13
PRO Seminar—How to Harness Big Data for your B2B CRM Efforts
Dec 14
Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!
 
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