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MarketingProfs
Nov 20, 2017 Vol. 16, No. 224
In this issue
1. How-To: Seven Savvy Tips for the Most Viral Types of Instagram Content
2. #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories
3.  PRO  On-Demand Seminar: Building & Unleashing Your Personal Brand in the Digital Age
4. Survey Says: How to Stand Out in Email Inboxes on Black Friday and Cyber Monday
5. Infographic: The State of CPG E-Commerce
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Advertisement  Calling all Marketo users! Join us on 12/8 for our free Automate! Virtual Conference for Marketo Users. Includes three Marketo-focused sessions, live Q&A, Resource Library, and more. Attend for free.
 
How-To
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Seven Savvy Tips for the Most Viral Types of Instagram Content
By Jonathan Chan
Those who consistently score likes, comments, and engagement with their Instagram posts aren't doing so by accident. By understanding the ins and outs of Instagram's most popular types of posts, you can fine-tune your own content strategy. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: Building and Unleashing Your Personal Brand in the Digital Age
You'll learn how to stand out professionally, based on Mark Schaefer's KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll be able to manage your Web presence to create the proper authority, reputation, and audience for achieving your career goals. Read More
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Advertisement  We've designed this Virtual Conference on 12/8 specifically for Marketo users who want to get to that next level—be it with certification, account-based marketing, or channel attribution. Attend for free.
 
Survey Says
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How to Stand Out in Email Inboxes on Black Friday and Cyber Monday [Infographic]
By Ayaz Nanji
Want your marketing emails to break through all the noise on Black Friday and Cyber Monday? Then consider sending them a day early or a day late. Read More
Quick Take
#SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This Week
By Christian Neri
Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the app just bought by a Chinese startup for nearly $1B; more! Read More
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AT-A-GLANCE
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The State of E-Commerce in Fast-Moving Consumer Goods [Infographic]
By Laura Forer
Fast-moving consumer goods (AKA consumer packaged goods) e-commerce growth is outpacing offline growth. See which industries are most affected and how CPG brands can stand out in an increasingly competitive online environment. Read More

event calendar

Dec 5
FREE Seminar—Digital Hacks to Supercharge Your Buyer's Journey
Dec 7
Online Seminar—How to Use Email to Build Customer Relationships PRO
Dec 7
Online Course—Email Marketing Master Course | 10 online classes
Dec 8
Virtual Conference—Automate! For Marketers | A Marketo Users Virtual Conference
Dec 12
FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14
Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing PRO
Nov 2018
B2B Marketing Forum—Registration is now open!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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