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In This Issue
+ How-To: Sales Copy—Make Them Laugh? Or Make Them Buy?
+ Slide Show: Make Small Business Saturday Big for Your Business
+ PRO: Five Proven Tactics for a Successful Fundraising Campaign
+ Survey Says: Shoppers Gearing Up for Cyber-Monday Deals
+ Quick Take: Why Spelling Matters for SEO
+ My View: Bring the Customer-Experience Mindset to Every Department
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How-To Sales Copy: Make Them Laugh? Or Make Them Buy?
By Barry Densa
A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales? Read More
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Slideshow Seven Ways to Make Small Business Saturday Big for Your Business
By Tyler Garns
The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this shopping day to your advantage? Read More
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PRO Take 10: Five Proven Tactics for a Successful Fundraising Campaign
In just 10 minutes, discover five key tactics for successful fundraising campaigns. Learn about the pros and cons of forming partnerships for fundraising, how to use storytelling to garner more interest, and how to create an army of fundraisers to help you raise the flag for your cause. Read More
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Survey Says
Shoppers Gearing Up for Cyber-Monday Deals
Cyber Monday is gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of surveyed consumers say they plan to shop on Cyber Monday 2011, whereas nearly the same proportion (39%) plan to shop on Black Friday. Read More
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Quick Take
Why Spelling Matters for SEO
How much of a role does spelling play in search engine optimization? Though it may not be a direct SEO metric, spelling (and grammar) can influence a Web page's reputation. Read More
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My View Seven Tips to Bring the Customer-Experience Mindset to Every Department
By Linda Ireland
Obviously, your customer service department should have customer experience top of mind. But how can you instill that mindset in other departments and give customer service folks some well-deserved company? Read More
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@amandamaks Love it! - 12 Most Stealthy Tactics in Getting Your Email Opened By Amy Tobin http://t.co/krSX3Z9a
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Forum Today's Question
By michellekr76 11/20/2011 at 8:47 PM
I have a full-time job now, but I enjoy baking and would like to start a side business. How should I get started? Go To Question
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Dec 1
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