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In This Issue
+ How-To: 5 Takeaways From Holiday Marketing Campaigns of Years Past
+ PRO Seminar: 5 Tools for Creating a Social Media Plan & Forecasting Impact
+ Survey Says: Cyber Monday Gaining Popularity for Holiday Shopping
+ Quick Take: Infographic: Cyber Monday Predictions
+ My View: Placement Matters: Where Are You on the Search Results Page?
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How-To Five Takeaways From Holiday Marketing Campaigns of Years Past
By Stacey Acevero
Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your holiday marketing. Read More
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PRO PRO Seminar: Five Tools for Creating a Social Media Plan and Forecasting Its Impact
You'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to deliver, and how to forecast and plan your campaigns. You'll walk away knowing how to develop content briefs, plan the execution of your social media efforts, and measure ROI. Read More
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Survey Says
Cyber Monday Gaining Popularity as Top Holiday Shopping Day
Cyber Monday (Nov. 26) will celebrate its seventh anniversary in 2012, and consumer motivation for shopping on the day synonymous with the best online deals continues to grow in popularity, according to a survey from PriceGrabber.com. Read More
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Quick Take
Cyber Monday Social Sharing and Shopping Predictions [Infographic]
More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for finding discounts (57% of consumers), reading reviews (51%), and finding gift ideas (49%), according to Radium One. Read More
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My View Placement Matters: Where Are You on the Search Results Page?
By Nathan Safran
A new research report suggests that how a brand appears on a search results page impacts how customers think about the brand. So, what does that mean for marketers? Read More
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Nov 27
FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
Nov 29
PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact
Dec 4
FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer
Dec 6
PRO Seminar—The Daring Brand's Guide to Creating Content Worth Sharing
Dec 6
MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
Dec 13
PRO Seminar—How to Harness Big Data for your B2B CRM Efforts
Dec 14
Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!
 
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