| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Monday, November 26, 2018 |
Hello, discerning marketers!
Thanksgiving is now behind us, but more holidays are ahead, of course. I hope you can continue to take a few minutes during this hectic time of the year to spend some quality time with us. Check out the nourishing marketing know-how we've served up just for you in today's issue of your newsletter:
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| New and Exciting Ways Brands Are Using AI on Social Media |
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| We've yet to see the full capabilities of AI—and many marketers are still adjusting to the learning curve—but select brands are already using this powerful tool to engage their audiences on social media and gain an edge on the competition. You can too. See how. |
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| How to Use YouTube Videos to Improve Your Google Ranking |
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| Getting a blog post to rank in Google has become increasingly difficult. At the same time, for certain types of searches, quality videos are rising above quality blog posts on search engines, especially Google. And therein lies your opportunity. Here is how you can start optimizing your YouTube videos to rank on Google. |
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| Buyer-Centric Demand Generation: A NEW Learning Path |
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| Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. Right? Lucky for you, this new learning path covers everything you need to know to create and implement a thriving demand-generation program. Start learning! |
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| Blog and Social Media Usage by Fortune 500 Companies in 2018 [Study] |
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| Most Fortune 500 companies now have corporate blogs, according to recent research at the University of Massachusetts, Dartmouth. Check out the findings, including the Fortune 500's use of various social media platforms. |
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| Net Promoter Score: What It Is and How It Can Help You [Infographic] |
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| Can the answers to one simple question help improve brand loyalty and drive your marketing strategy? Perhaps—if that one question is the Net Promoter Score, and if you know how to apply the results. On a scale of zero to 10, how well do you know NPS? See the graphic to find out. |
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| Profs Picks |
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| Planning for Effective Demand Generation is a new MarketingProfs course that'll help you discover the questions to ask before you create personas, set up a documented lead management process with Sales, measure the impact of your efforts, and much more. And it's taught by an experienced and successful leader in demand gen. Let's get going... Start generating more leads. |
| Our email marketing campaign management learning path consists of 4 full courses and 25 lessons, taught by instructors who are email experts. This recently-launched learning path walks you through every step you need to take to run a successful email marketing program. It's practical. It's immediately useful. It's easy to implement... Why wait? Hop on the path to email success. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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