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In This Issue
+ How-To: Five Impacts of Facebook's Open Graph on Marketers in 2013
+ PRO Take 10: How to Use Predictive Analytics to Better Your Business
+ Survey Says: US Social Media Ad Spend to Reach $9.2B in 2016
+ Quick Take: Infographic: Your Facebook... on Mobile: A Sign of What's Coming
+ My View: 20 Questions to Ask Before Adding Social Media to Your Marketing
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How-To Five Impacts of Facebook's Open Graph on Marketers in 2013
By Brad Klaus
Facebook's Open Graph is changing the way brands and consumers interact. As 2013 approaches, more brands will try to quantify the ROI of their Facebook marketing, and Open Graph will help them do just that. Read More
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PRO Take 10: How to Use Predictive Analytics to Better Your Business
In just 10 minutes, you'll learn how to successfully use predictive analytics to optimize your campaigns and improve your customers' experiences. Read More
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Survey Says
US Social Media Ad Spend to Reach $9.2B in 2016
Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual growth rate (CAGR) of 19.2% over the five-year forecast period, according to BIA/Kelsey's US Local Media Forecast. Read More
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Quick Take
Your Facebook... on Mobile: A Sign of Things to Come [Infographic]
Consider this: Three-quarters of the world's population have a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people. Then take into account that 57% of Facebook's nearly 1 billion monthly active users access Facebook on their mobile devices. Read More
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My View 20 Questions to Ask Yourself Before Adding Social Media to Your Marketing
By Drew McLellan
Should every company engage in social media? I don't think so. Companies should first ask themselves these 20 questions to see whether social media will benefit their business. Read More
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