| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, November 29, 2018 |
Hello, discerning marketers!
For this last issue of November, we cover a range of useful marketing know-how: from improving email sender reputation (and hence email deliverability) to getting bigger demand gen budgets, generating great ideas, using neuroscience principles, personalizing email, and more. It's all right here—just for you:
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| What Sender Reputation Means for Your Email Marketing (Hint: A Lot!) |
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| Much is made of email content or design—and rightfully so—but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To enhance your sender reputation and improve email deliverability, explore a few steps you can take. |
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| Seven Steps to Getting a Bigger Demand Gen Budget |
| sponsored article |
| As a B2B marketer, you have two customers: the ones buying your product and your sales team. If you give Sales the leads they want, they'll keep coming back for more... which will then give you a bigger budget for your lead gen efforts. Read on for seven steps to work with Sales to drive more leads. |
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| How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast] |
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| Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas. Check out this entertaining conversation. |
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| Analyzing Your Demand Generation Programs and Campaigns: A NEW Course |
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| Gathering and analyzing data to see how your demand generation campaigns perform is a key step in becoming data-driven. It's also key to ensuring success with any future campaigns. If you aren't contributing to the financial growth of your organization... well, then you need this course. Start learning! |
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| Six Neuroscience Principles to Supercharge Your Marketing Campaigns |
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| Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. So use these six neuroscience principles to power-up your marketing and advertising campaigns. |
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| What Consumers Want From Brands: Transparency on Social Media |
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| Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social. Here's exactly what consumers want you to do... |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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