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In This Issue
+ Slide Show: Event Marketing Lessons From Facebook
+ PRO Take 10: How to Present Ideas That Inspire Change
+ Survey Says: Flash Sale Emails Boost Transaction Rates
+ Quick Take: Should You Change Your From Line?
+ My View: Ten Reasons I May Not Follow You Back
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Advertisement  The Social Media Planning Guide. Learn how to organize, plan & execute successful social media programs with this 28-page framework by Spredfast including best practices on developing your social media strategy, writing daily content and managing your social media team. Download the Planning Guide
Slideshow Tradeshow and Event Marketing Lessons From Facebook [Slide Show]
By Kristin Veach
Facebook recently hosted its annual f8 conference to make announcements about the social network. But the event provided four invaluable tradeshow and event marketing lessons for forward-thinking marketers. Read More
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PRO Take 10 Author Series: How to Present Ideas That Inspire Change
Get quick insights you can put into action today with our new Take 10 Author Series—exclusive webcasts with leading authors. This webcast with Nancy Duarte covers essential advice on creating powerful presentations from her popular book Resonate, plus a few exclusive tips Nancy saved just for us. Read More
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Survey Says
Flash Sale Emails Boost Transaction Rates
The flash sale is one of the hottest tools used to capture customers' attention. Email is a key driver of such campaigns, generating on average 18% of referral traffic to websites advertising flash sales, higher than social media (13%) and search (11%). Read More
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Quick Take
Should You Change Your From Line?
Should you change the from line you use in email campaigns? Will your messages be ignored or marked as spam? It's possible to change a from line without making it unrecognizable, and you might have a good reason to do so. Read More
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My View Ten Reasons I May Not Follow You Back
By Elaine Fogel
It's not personal. You may be a wonderful person, a great parent, and a super human being. But I may not follow you back on Twitter. Want to know why? Read More
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@LisaPetrilli Six Questions Your Client Needs You To Answer https:////twrt.me/9ewdz7 RT: @iannarino
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Forum Today's Question
By jstone 11/2/2011 at 11:02 AM
Our retirement community wants to develop a loyalty program, but we need help naming it. Any suggestions? Go To Question
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Nov 3
 PRO Seminar—How to Build a Thriving Content Ecosystem with Ann Handley and Matt Grant
Nov 3-18
 MarketingProfs University LIVE—Content Marketing Crash Course
Nov 8
 FREE Seminar—Maximizing Marketing ROI with Integrated Webinars sponsored by Readytalk
Nov 10
 PRO Seminar—Landing Pages: What's New, What's Hot, What's Performing with Scott Brinker
Nov 11
 Digital Marketing World—Email Marketing free online conference
Nov 15
 FREE Seminar—Video Marketing ROI: The Video Strategy Framework sponsored by Brightcove
Mar 29-30
 SocialTech 2012—B2B Social Media Marketing Distilled register before 11.21.11 and save 34%
 
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