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In This Issue
+ How-To: What to Do When E-Books and Round-Up Posts Won't Cut It
+ Slide Show: 'Speak Human' So Your Message Is Understood
+ PRO: A Quick Guide to YouTube & Creating Your YouTube Channel
+ Survey Says: Small Businesses Embracing Social Media
+ Quick Take: Three Tips for a Pitch-Perfect Pitch
+ My View: Marketing Smarts—Rhetoric and the Art of Persuasion
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How-To What to Do When E-Books and Round-Up Posts Just Won't Cut It
By Danny Iny
How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these six tips for producing unique, compelling content. Read More
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Slideshow Will Your Message Be Understood? Only If You 'Speak Human'! [Slide Show]
By Christian Gulliksen
In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos for its About Us page. Read More
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PRO A Quick Guide to YouTube & Creating Your Own YouTube Channel
YouTube users uploaded more than 13 million hours of video content in 2010—resulting in more than 700 billion views. Learn how you can use YouTube to create awareness for your brand and connect with interested viewers with A Quick Guide to YouTube & Creating Your Own YouTube Channel. Read More
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Survey Says
Small Businesses Embracing Social Media With Integrated Approach
A still growing number of small businesses are adopting social marketing: 81% now report using social media channels to market their businesses, up from the 73% reported six months earlier. Among those now using social media channels, 65% say such tools complement other forms of marketing. Read More
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Quick Take
Three Tips for a Pitch-Perfect Pitch
Journalists are continually bombarded with pitches. To catch their attention, you need to stand out. Here are three quick tips for grabbing their interestówithout annoying them. Read More
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My View Marketing Smarts Podcast: Rhetoric and the Art of Persuasion
By Matt T. Grant
"Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact. Read More
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@jbell99 4 Ways to Get Integrated Social Media Programs to Work http://bit.ly/sfQkds
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Forum Today's Question
By lauriem_b 11/28/2011 at 10:53 AM
I have been quoted $1,600 to have someone build my website. Is that a reasonable price, or should I build my own website? Go To Question
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Dec 1
PRO Seminar—10 Ways to Generate Leads Using Social Media with Paul Gillin
Dec 6
FREE Seminar—Optimize Your B2B2C Marketing Operations sponsored by Neolane
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PRO Seminar—Make Your Next Tradeshow a Qualified Success with Rob Murphy and Ed Jones
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Digital Marketing World—Social Media Marketing register for our FREE online conference
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MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ
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SocialTech 2012—Seattle, WA less than 100 seats left, register today to secure yours!
 
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