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| By Danny Iny |
| How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these six tips for producing unique, compelling content.
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| By Christian Gulliksen |
| In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos for its About Us page.
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| YouTube users uploaded more than 13 million hours of video content in 2010—resulting in more than 700 billion views. Learn how you can use YouTube to create awareness for your brand and connect with interested viewers with A Quick Guide to YouTube & Creating Your Own YouTube Channel.
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| Small Businesses Embracing Social Media With Integrated Approach |
| A still growing number of small businesses are adopting social marketing: 81% now report using social media channels to market their businesses, up from the 73% reported six months earlier. Among those now using social media channels, 65% say such tools complement other forms of marketing.
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By Matt T. Grant
"Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact.
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Dec 1
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PRO Seminar—10 Ways to Generate Leads Using Social Media with Paul Gillin |
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Dec 6
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FREE Seminar—Optimize Your B2B2C Marketing Operations sponsored by Neolane |
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Dec 8
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PRO Seminar—Make Your Next Tradeshow a Qualified Success with Rob Murphy and Ed Jones |
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Dec 9
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Digital Marketing World—Social Media Marketing register for our FREE online conference |
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Jan 12-25
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MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ |
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Mar 29-30
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SocialTech 2012—Seattle, WA less than 100 seats left, register today to secure yours! |
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