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In This Issue
+ How-To: 3 Valuable Lessons Marketers Can Learn From the World Series
+ PRO Seminar: How to Optimize and Measure Tradeshow ROI
+ Survey Says: National Brands Betting on Local Digital Marketing in 2013
+ Quick Take: The AdWords Economy: CPCs, CTRs, More... [Infographic]
+ My View: Stop Making These Three Excuses for Not Creating Videos
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How-To Three Valuable Lessons Marketers Can Learn From the World Series
By Scott Batchelor
When Pablo Sandoval faced Justin Verlander in game 1 of the World Series, each had a season full of data at his disposal: what pitches Verlander tended to throw in certain situations, and which areas of the strike zone Sandoval was most likely to get a hit. We marketers can learn from that. Read More
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PRO PRO Seminar: How to Optimize and Measure Tradeshow ROI
You'll learn a proven approach to accurately measure the results of your events efforts. Specific measurement tools (surveys, RFID, video analysis, social media analysis, etc.) will be presented to show you how to measure objectives and identify strengths and weaknesses. Read More
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Advertisement  Having good content is no longer a luxury, itís a necessity. Learn how to create, curate, and circulate the best content with Content Marketing Crash Course 2012. Running December 6-17 and available on-demand, anytime, thereís no better way to get your story out there. Save $200 when you use code YOURSTORY.
Survey Says
National Brands Betting on Local Digital Marketing in 2013
The vast majority of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with 2012 spending levels, and they cite mobile marketing, local blogs, and online customer reviews as their top 3 digital priorities for the coming year. Read More
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Quick Take
The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates... [Infographic]
After Google announced its "disappointing" 2012 third-quarter revenues of $10.8 billion via AdWords ads, WordStream released findings from an analysis of the economics of Google's AdWords platform in an attempt find out how Google makes more than $100 million a day with search advertising. Read More
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My View Stop Making These Three Excuses for Not Creating Videos
By Drew McLellan
Your main reasons for not creating videos for your business are no longer valid. Find out why in this blog post. Read More
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Nov 6
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