<title>MarketingProfs Today: Marketing Trends CMOs Can't Ignore | Email Marketing Lessons From Scam Letters

Having trouble reading this email? View it in your browser.

	How-To: Five Marketing Trends CMOs Can't Afford to Ignore
	PRO: The Next Generation of Landing Pages
	Survey Says: Fewer Americans Buying the Brands They Want Most
	Quick Take: Time-Tested Tips and Tools for Faster Blogging
	My View: Five Email Marketing Lessons From Nigerian Scam Letters

52% of consumers access email via their smart phones. Do you know how to get 'em on the go this holiday season? Find out how!

Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignore

By Tom Shapiro

Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore. Read More

The Next Generation of Landing Pages: What's New, What's Hot, What's Performing

Set your conversion rate on fire! Join us Thursday, November 10 for a whirlwind tour of state-of-the-art landing page strategies and tactics. You'll walk away with fresh ideas and inspiration to make your landing pages stand out—and outperform. Read More

Free webinar: How to read your campaign compass, Thurs. 11/17, 2 pm, ET
You don't have the luxury of waiting until the sales numbers come in to see if your campaign was effective. Leverage the social universe to make adjustments to strategies on the fly based on what you learn from conversations. Register Now!

Fewer Americans Buying the Brands They Want Most

The US recession has affected consumers' purchasing behaviors across various product categories, leading them to increasingly "buy down," or purchase less expensive brands in an effort to save money. Read More

Time-Tested Tips and Tools for Faster Blogging

Has blogging become a dreaded chore that eats up your valuable time? If so, apply these four tips for efficient blogging that'll keep you socially connected—and save you minutes on the clock. Read More

Five Email Marketing Lessons From Nigerian Scam Letters

By Megan Leap
Ready to charge up your email marketing? Here are five marketing lessons—from email con artists—that could get you results. Read More

@jaybaer Lessons of the Exterminator: Transforming Your Social Media, One Customer at a Time (nice one @markivey) https:////bit.ly/tZsPbA

Today's Question

By susanv 11/4/2011 at 10:43 AM
Can you recommend a live networking group in or around New York City that is B2B or software related? Go To Question

Nov 3-18	MarketingProfs University LIVE—Content Marketing Crash Course
Nov 8	FREE Seminar—Maximizing Marketing ROI with Integrated Webinars sponsored by Readytalk
Nov 10	PRO Seminar—Landing Pages: What's New, What's Hot, What's Performing *with Scott Brinker*
Nov 11	Digital Marketing World—Email Marketing *free online conference*
Nov 15	FREE Seminar—Video Marketing ROI: The Video Strategy Framework *sponsored by Brightcove*
Nov 18	PRO Seminar—Presentations that Resonate With Me! *with Nancy Duarte*
Mar 29-30	SocialTech 2012—B2B Social Media Marketing Distilled *register before 11.21.11 and save 34%*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley	Daily Editor: Bibi Wardak
Director of Publications: Vahe Habeshian	Research Writer: Lenna Garibian
Advertise with us: Download our Media Kit or call (866) 557-9625	Contributors: Claire Coyne, Ken Gordon, Christian Gulliksen, Veronica Jarski, and Angela Natividad

CheetahMail
Helping marketers from all industries succeed online through highly effective email technology and professional services.

You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, or change your email address, by going here. To leave our mailing list, simply click here.