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| By Howard Lax, PhD |
| Your customers see the world through a lens of comparisons to meaningful reference points. That has repercussions for the design, measurement, and analysis of customer experiences—and, by extension, customer loyalty.
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| By Matthew Grant |
| Becky McCray is a cattle rancher, liquor store owner, and co-author of the book Small Town Rules, which, among other things, introduced me to the concept of "planning for zero." As in, "There will be times when your income is zero and you just might as well plan for that right now."
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| This 40-page guide will teach you best-practices for garnering buy-in for your social media efforts, determining strategy, creating a strong brand presence, and keeping your fans and followers happily engaged.
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| Small Businesses Stepping Up Social Marketing |
| Two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their social media budgets in 2012 is 4 times higher than the proportion of those that have decreased social budgets.
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Three Tips When Naming Your Company or Product
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Perhaps you're launching a new business. Maybe it's time to overhaul your brand. Or you might have a new product. Whatever the situation, you need a new name—and choosing one can be tricky. Here's what you need to know before you set off into the sometimes-weird world of naming.
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| By Aaron Dun |
| The days of just publishing the same piece of content a few times on your site are gone. Today, you need to create at least five variations of content from one piece then share it on multiple platforms for different audiences.
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Nov 8
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PRO Seminar—How to Optimize and Measure Trade Show ROI |
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Nov 9
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Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free! |
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Nov 13
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FREE Seminar—Welcome Back! Proven Strategies to Re-Engage Inactive Subscribers |
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Nov 15
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PRO Seminar—How to Collaborate Effectively Within Your Organization to Strengthen Your Brand |
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Nov 27
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FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality |
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Dec 6
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MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY |
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