Today's dose of must-have knowledge | View in browser
advertisement
Advertisement
MarketingProfs
Nov 7, 2016 Vol. 15, No. 216
In this issue
1. How-To: Buyer Personas: How Much Detail Is Too Much?
2. Survey Says: Marketers' Top Work Motivators, Productivity Killers, and Office Irritations
3.  PRO  NEW Live Seminar: Discover Your Presentation Persona
4. My View: Three Strategies That CPG Marketers Can Learn From the World of Entertainment
5. Infographic: Unwrapping the 2016 Holiday Shopping Experience
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement  Ebook: 5 Tools For Your SEO Workflow. Does your SEO workflow feel like chaos? Download this ebook to discover five tools to streamline your workflow. It covers everything from finding keyword opportunities, to optimizing content, to identifying and fixing technical problems. Download Free Ebook Now.
 
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
Buyer Personas: How Much Detail Is Too Much?
By Marcus Schaller
At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need to know about our prospects to motivate them to respond. Read More
FOR  PRO  Members
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
NEW Live Seminar: Discover Your Presentation Persona
In this PRO seminar, you'll learn about Badge, a first-of-its-kind skills assessment system that will help you discover your natural presenter type—so you can dazzle any audience on any topic any time. You'll leave with actionable tips on how to discover and improve your communication style to achieve your greatest success. Read More
advertisement
Advertisement  Free Ebook: 5 Tools to Improve Your SEO. Are you serious about getting results from SEO? Download this ebook to discover how to become better at SEO. Learn how to find the best keyword opportunities, optimize content, identify and fix technical problems. Download Free Ebook Now.

 
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
Marketers' Top Work Motivators, Productivity Killers, and Office Irritations
By Ayaz Nanji
Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies with more than 500 employees. Read More
Quick Take
Unwrapping the 2016 Holiday Shopping Experience [Infographic]
By Verónica Jarski
Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations. Read More
Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement
My View
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Three Strategies That CPG Marketers Can Learn From the World of Entertainment
By Margo Chase
Entertainment marketers are masters at grabbing an audience's attention in a split second with just one image, clip, or tweet. They do so by focusing their marketing on these three strategies. Read More

event calendar

Nov 10
PRO Seminar—Discover Your Presentation Persona
Nov 11
Virtual Conference—Marketing Strategy | 3 online sessions FREE!
Nov 15
FREE Seminar—Tell Your Story With Data
Nov 17
PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Dec 1
MarketingProfs University—Email Marketing Master Course

advertisement
Advertisement
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

 

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625