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In This Issue
+ How-To: Get More Green on Black Friday, Compliments of Remarketing
+ Slide Show: Use Your Last Event as a Launching Pad for Your Next Event
+ PRO Take 10 Author: How to Inject Your Company's Voice Into Content
+ Survey Says: 'Native' Ads May Damage Brand Perceptions
+ Quick Take: Five Ways to Optimize Email for Mobile
+ My View: Deflecting the Assault on Social Media
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How-To Get More Green on Black Friday, Compliments of Remarketing
By Angel Morales
Every year, retailers use the same strategy, burning through email lists to cash in on Black Friday/Cyber Monday. But remarketing can produce dollars without flooding inboxes, achieving more impact with fewer emails. Read More
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Slideshow Use Your Last Event as a Launching Pad for Your Next Event
By Christian Gulliksen
After months of hard work, your event was a smashing success. But you've got only two weeks or so after that event to take action if you want your NEXT event to be just as successful. Read More
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PRO Take 10 Author Series: How to Inject Your Company's Voice Into Content
In just 10 minutes, digital marketing expert and author Mitch Joel shows you how to create content that engages your audience and differentiates your organization from the competition. You'll learn to bring your organization's unique perspective to the content you create. Read More
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Survey Says
'Native' Ads May Damage Brand Perceptions
"Native" ads, those that give the appearance of being authentic content (Twitter promoted tweets, Facebook sponsored stories, etc.), can have a negative effect on the perceptions of brands that sponsor such ads, according to a study by MediaBrix. Read More
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Quick Take
Five Ways to Optimize Email for Mobile
More email is now read on mobile devices (36%) than on desktops (33%) or via webmail (31%), and opens in mobile devices have increased a full 80% within six months. In other words, you must optimize your email messages for mobile devices. Period. Read More
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My View Deflecting the Assault on Social Media
By Jason Falls
Author B.J. Mendelson recently wrote a book describing social media as BS. I strongly disagree with his main points. Read on to find out why he and other social media naysayers are wrong. Read More
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