MarketingProfs Today
Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
Together with:
 
Thursday, November 08, 2018
Hello, discerning marketers!

ABM, AI, B2B... today's newsletter is chock-full of initialisms, which are a type of abbreviation. Yes, you read that right: They aren't acronyms, which are another type of abbreviation—the kind pronounced as a word, such as SaaS and SWOT. Now you know. Even if that grammatical tidbit doesn't help you win big on a quiz show, hopefully you learned something new. That's what we're all about here at MarketingProfs, after all. So read on to learn even more. (We promise the rest of the newsletter will be more applicable to your marketing life.)
 
6 Things Stalling Your Account-Based Marketing Strategy & How to Fix Them
How to Grow Your Company Fast: 'Scale or Fail' Author Maslan [Podcast]
Creating Content for Effective Demand Generation: A NEW Course
Four Considerations Before Investing in AI for Marketing
The Top Factors That Slow B2B Purchases
Top 10 Video Trends [Infographic]
 
Six Things Stalling Your Account-Based Marketing Strategy, and How to Fix Them
ABM has taken marketing by storm. But despite their best efforts, some marketers are frustrated that they’re not seeing expected results from ABM and can’t seem to pinpoint where they’re going wrong. Here are six ways you can set up your ABM program for success.
Share on Twitter Share on Facebook Share on LinkedIn Email
How to Grow Your Company Fast: 'Scale or Fail' Author Allison Maslan on Marketing Smarts [Podcast]
Yes, growth is great, but if your business is growing on a shaky foundation, all that work could backfire. Learn how to set up your company for healthy growth with best-selling author Allison Maslan as she shares tips from her latest book, Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar. Listen here to get growing.
Share on Twitter Share on Facebook Share on LinkedIn Email
An ABM Primer for B2B Marketers: The Role of Data, and How to Get Started
sponsored
In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book.
Share on Twitter Share on Facebook Share on LinkedIn Email
Four Considerations Before Investing in AI for Marketing
Before you jump onto the artificial intelligence bandwagon, slow down just a minute. Yes, AI can improve your marketing programs, but without the right infrastructure and data in place, your AI program can backfire. See what you need to do to make sure AI means ROI.
Share on Twitter Share on Facebook Share on LinkedIn Email
Creating Content for Effective Demand Generation: A NEW Course
Content intended for demand generation succeeds best when you develop a keen understanding of your buyers and their individual purchase paths. This new course shows you how to develop handcrafted, artisanal content for each unique buyer persona. Ready? Let's get started.
Share on Twitter Share on Facebook Share on LinkedIn Email
The Top Factors That Slow B2B Purchases
B2B buyers say not having enough information was the top factor that slowed their most recent purchase, according to recent research. But by giving them some basic information and clear pricing you can help alleviate their frustrations. See what else moves B2B buyers more quickly to a purchase.
Share on Twitter Share on Facebook Share on LinkedIn Email
Top 10 Video Trends [Infographic]
From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching.
Share on Twitter Share on Facebook Share on LinkedIn Email
Profs Picks
sponsored
Want to increase the precision of your B2B programmatic advertising? Adweek and Dun & Bradstreet surveyed 150+ B2B marketers to see how they use programmatic advertising and digital marketing. The result? The 2018 B2B Advertising & Marketing Outlook. How do your own advertising and marketing efforts measure up against those of your peers? Check it out to see.
Next week! Interested in leveling-up your career (and maybe even your life)? From perfecting your content strategy and automated email journeys to crafting experiential stories and getting started with AI, at the MarketingProfs B2B Marketing Forum you'll get the knowledge and tools you need to deliver results that will make you a marketing star in your company. Check out the full conference program.

Upcoming Events
NOV
8
[ Free Webinar ] How to Help B2B Teams Buy (And Not Lose Your Mind)
NOV
13-16
[ San Francisco, CA ] B2B Marketing Forum 2018
NOV
15
[ Free Webinar ] Convert Your ABM Targets With Personalized Content
NOV
20
[ Free Webinar ] Defining Your ABM Pilot Campaign
DEC
14
[ Virtual Conference ] Measurement & Analytics
Glad you could be here today.

—Laura Forer
Assistant Editor, Webinar Moderator, and Wearer of Many Marketing Hats
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.