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In This Issue
+ How-To: Make Lead Gen More Actionable: 8 B2C Customer Acquisition Tips
+ Podcast: Chicken a la Marketing: A Conversation With Author Mitzi Perdue
+ PRO How-To Guide: Email Essentials: The Keys to Increasing Open Rates
+ Survey Says: Why Millennials Engage With Brands on Social Media
+ My View: Why Curation Matters to Content
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Advertisement  Is your creative team not getting the credit they deserve? You're not alone. Download this whitepaper and learn 5 ways to prove the value of your creative team today.
How-To Making Lead Gen More Actionable: Eight B2C Customer Acquisition Tips
By Neil Rosen
We all know that a steady stream of leads is essential to keeping a business afloat. But coming up with original and effective ways to attract and convert qualified leads is easier said than done. Read More
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Podcast Chicken a la Marketing: A Conversation With Author Mitzi Perdue for Marketing Smarts
By Kerry O'Shea Gorgone
Author Mitzi Perdue, wife of the late Frank Perdue, shares business and leadership lessons from the way Frank grew a father/son business into a major brand. Read More
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PRO How-To Guide: Email Essentials: The Keys to Increasing Open Rates
In this 24-page guide, we'll discuss email open rates, industry averages, and ways to maximize your data accuracy. You'll delve into six key factors that have an impact on email opens—and discover tips for improving your efforts in each of those six areas. Read More
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Advertisement  Does your creative team get as much respect as a chihuahua in a dogsled race? No matter how hard you work, there is still a perception that all your team does is design SWAG and pick out brand colors? Learn 5 ways to prove the value of your creative team. Get the whitepaper today.
Survey Says
Why Millennials Engage With Brands on Social Media
By Ayaz Nanji
Some 84% of Millennials say they like companies on Facebook as a way to show their support for the brand, according to a recent report from The Center for Marketing Research, University of Massachusetts, Dartmouth. Read More
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My View Why Curation Matters to Content
By Christian Jorg
Content producers need to understand the tremendous value that curation brings to the growth of a business. Read More
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Dec 11
PRO Seminar—How to Use Testing to Improve Website Conversions
Dec 12
Virtual ConferenceMarketing Technology: "It's how you use it" 3 online sessions—FREE!
Jan 6
FREE Seminar—User-Generated Content: A Content Dream vs. a Rights Management Nightmare
Jan 15
PRO SeminarThe Art of the Extraordinary Presentation with Dan Roam
 
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