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In This Issue
+ How-To: Your Branding and 9 Related Legal Issues
+ PRO NEW Take 10: Create a Consistent and Professional Personal Brand
+ Survey Says: Email Marketing: Deliverability Trends and Benchmarks
+ Quick Take: The Contentious State of B2B Content Marketing [Infographic]
+ My View: Pushing Through the Limitations of Subscription Billing
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Advertisement  Free Guide to Marketing Attribution. John Wanamaker once said, “Half of my marketing is working, I just don’t know which half.” 100+ years later, brands still struggle with how to maximize ROI. Learn the secrets. Download the free guide: Getting It Right: The Road to Genuine Marketing Attribution.
How-To Your Brand and Nine Legal Issues Related to Patent, Trademark, and Copyright
By Brett Gold
From the very outset, you need to create and maintain a solid intellectual property, patent, and copyright strategy that both protects your brand and keeps you safe from infringement accusations by others. Read More
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PRO NEW Take 10: How To Create a Consistent and Professional Personal Brand Using Social Media
You'll learn how to establish your online professional network, and you'll receive actionable tips to help you tie your various online presences together and ensure that your social and professional profiles are consistent. Read More
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Advertisement  Content Marketing Crash Course 2012: 14 classes, nearly 15 hours of how-to instruction, and Ann Handley leading the first class. 'Nuff said. Ready to become a content marketing expert? Save $200 with code YOURSTORY today!
Survey Says
Email Marketing: Deliverability Trends and Benchmarks
Legitimate marketing messages account for an alarming 70% of "this is spam" complaints in consumers' inboxes, underscoring just how important it is for marketers to keep email lists up to date and make use of email marketing best-practices, according to a report by Return Path. Read More
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Quick Take
The Contentious State of B2B Content Marketing [Infographic]
A recent content marketing study found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. This infographic captures and presents some key data from that study, including about budgets, social presence, and content challenges. Read More
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My View Pushing Through the Limitations of Subscription Billing
By James Messer
The future of the subscription economy lies with activity-based billing, which lets companies increase revenue by adopting dynamic billing solutions based on their customers' activities. Read More
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Dec 13
PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts
Dec 14
Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!
Jan 17
PRO Seminar—How To Become a Trusted Brand and Industry Leader
 
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