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In This Issue
+ How-To: Four Event Marketing Predictions for 2012
+ PRO Seminar: Reduce Barriers and Make It Easy for Customers to Buy
+ Survey Says: Marketers to Integrate Social Media and Email in 2012
+ Quick Take: How to Nurture Brand Advocates and Keep Them Loyal
+ My View: How to Choose Which Marketing Events Are Worth Your Time
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Advertisement  Leadership Programs at HBS
In this book chapter from Being the Boss, Professor Linda Hill discusses the paradoxes confronting managers and helps you manage yourself, network, and team. Learn more about being the boss from Hill and other renowned faculty at Harvard Business School Executive Education.
How-To Four Event Marketing Predictions for 2012
By Kristin Veach
Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging? Read More
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PRO PRO Seminar: Reduce Barriers to the Sale and Make It Easy for Customers to Buy
Join us this Thursday, and learn a process for uncovering what your customers want to buy from you and how they want to buy it. You'll walk away knowing how you can use your new customer insights to make it easier for your customers to do business with you. Read More
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Survey Says
Marketers to Integrate Social Media and Email in 2012
More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email. Read More
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Quick Take
How to Nurture Brand Advocates and Keep Them Loyal
Your brand advocates have more power and more reach than you might think. Are you building relationships with them? Here are tips on reaching out to your advocates—and showing them you appreciate them. Read More
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My View How to Choose Which Marketing Events Are Worth Your Time (and Money)
By Tobias Schremmer
Thinking about attending a marketing event? You have so many options to choose from each year. What sets apart the top-shelf events from the more pedestrian gatherings? Glad you asked! Read More
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ReTweet This
@djwaldow How would you have responded if your Facebook page blew up with negative comments? http://ar.gy/oJe
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Forum Today's Question
By lmfontana 12/9/2011 at 10:56 AM
I need to create an electronic brochure for one of my customers. What software would you recommend that I use? Go To Question
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Dec 15
PRO Seminar—Reduce Barriers and Make it Easy for Customers to Buy with Kristin Zhivago
Jan 12-25
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PRO Seminar—How to Apply Motivation 3.0 to Drive Customer Action with Dan Pink
Feb 9-23
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Mar 9
Digital Marketing World—Content Marketing register for our FREE online conference
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