<title>MarketingProfs Today: Hurricane Sandy and Brands | Amazing Things | Customer Service Lessons

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	How-To: Brands That Surged (and Brands That Sank) After Hurricane Sandy
	Podcast: Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts
	PRO Favorite: Street Guide to a Content Marketing Program in 7 Weeks
	Survey Says: Apple, Best Buy, Kohl's Deliver Best Shopping via Mobile
	My View: 4 Quick Customer Service Lessons From the Frontlines

Free Guide to Marketing Attribution. John Wanamaker once said, “Half of my marketing is working, I just don’t know which half.” 100+ years later, brands still struggle with how to maximize ROI. Learn the secrets. Download the free guide: Getting It Right: The Road to Genuine Marketing Attribution.

Brands That Surged (and Brands That Sank) After Hurricane Sandy

By Gregg Lipman

When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as usual. Read More

Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts

By Matthew Grant

C.C. Chapman discusses his new book, Amazing Things Will Happen, a collection of short pieces containing lessons and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their lives." Read More

PRO Favorite How-To: Content Machine--The Street Guide to a Successful Content Marketing Program in 7 Weeks

This 29-page MarketingProfs How-To Guide provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process. Read More

Content Marketing Crash Course 2012: 14 classes, nearly 15 hours of how-to instruction, and Ann Handley leading the first class. 'Nuff said. Ready to become a content marketing expert? Save $200 with code YOURSTORY today!

Apple, Best Buy, and Kohl's Delivering Best Shopping Experiences via Mobile

Overall, consumers are unimpressed with their mobile shopping experiences at the top 20 brick-and-mortar retail brands: Retailers' apps and mobile sites are often too slow to load, challenging to navigate, and error-prone at checkout, according to a survey from Mobiquity. Read More

Four Quick Lessons About Customer Service I've Learned From the Frontlines

By Allen Weiss

Recently, I created a WordPress plug-in, which led folks with questions and comments to email me about it. In responding to users, I learned four important lessons about customer service. Read More

Dec 13	PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts
Dec 14	Virtual Conference—Social Media: Raise the status of your social media efforts *sign up for free!*
Jan 17	PRO Seminar—How To Become a Trusted Brand and Industry Leader

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