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In This Issue
+ How-To: Six Steps for Rebuilding Your Brand After a Crisis
+ Slide Show: 'Tis the Season to Be Savvy With Email, Social Media
+ PRO: Tame the Giant—The Complete Guide to Facebook Marketing
+ Survey Says: Most Marketers Can't Measure ROI of SEO, Social Media
+ Quick Take: Three Twitter Faux Pas to Avoid
+ My View: Marketing Smarts—How Will This Brand Live and Breathe?
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Advertisement  Leadership Programs at HBS
In this book chapter from Being the Boss, Professor Linda Hill discusses the paradoxes confronting managers and helps you manage yourself, network, and team. Learn more about being the boss from Hill and other renowned faculty at Harvard Business School Executive Education.
How-To Six Steps for Rebuilding Your Brand After a Crisis
By Larry Berg
It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and after a crisis—that'll help rebuild customer confidence. Read More
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Slideshow 'Tis the Season to Be Marketing-Savvy With Email and Social Media [Slide Show]
By Jeff Revoy
The holiday season is the busiest time of year for many businesses. Break through all of the noise with these six essential tips that'll kick your email and social media marketing into high gear. Read More
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PRO Tame the Giant: The Complete Field Guide to Facebook Marketing
Get the most out of your Facebook presence with our new, 55-page guide to Facebook marketing. You'll discover the top tools, tactics, and strategies to consistently improve your efforts. Plus, it includes plenty of B2B and B2C examples, so you get the information you need to succeed. Read More
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Advertisement  Holiday emails surged 34% from December 21 to December 31 last year. Learn why in The Happy Holiday Inbox report. Download Now.
Survey Says
Most Marketers Can't Measure ROI of SEO, Social Media
More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few are able to effectively evaluate the ROI of key channels such as public relations (18%), search engine optimization (24%), and social media (26%). Read More
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Quick Take
Three Twitter Faux Pas to Avoid
Having a presence on Twitter can help you gain exposure for your business and interact with customers. But making these three rookie mistakes could irk your profile visitors—and cost you followers. Read More
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My View Marketing Smarts Podcast: How Will This Brand Live and Breathe?
By Matt Grant
In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of "being human." Read More
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ReTweet This
@KristinZhivago Selling is dead. The Customer Community killed it. http://bit.ly/uMKsvX
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Forum Today's Question
By vscidd 12/13/2011 at 4:17 AM
When measuring ad ROI, how do you attribute the ad's effectiveness to the campaign and to the channel separately? Go To Question
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Dec 15
PRO Seminar—Reduce Barriers and Make it Easy for Customers to Buy with Kristin Zhivago
Jan 12-25
MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ
Jan 26
PRO Seminar—How to Apply Motivation 3.0 to Drive Customer Action with Dan Pink
Feb 9-23
MarketingProfs University LIVE—Social Media Marketing save $200 with code FASTTRACK
Mar 9
Digital Marketing World—Content Marketing register for our FREE online conference
Mar 29-30
SocialTech 2012—Seattle, WA less than 90 seats left, register today to secure yours!
 
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