MarketingProfs Today: How to Choose an E-Book Topic | Effective Social Media Posts

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In this issue

1.	How-To: How to Choose the Perfect E-Book Topic
2.	PRO Today's Live Seminar: How to Succeed at LinkedIn Content Marketing
3.	Survey Says: In-Home AI-Powered Devices' Impact on Holiday Shopping [Infographic]
4.	Infographic: How to Write the Most Effective Social Media Posts

Join us on Jan 12 for our free 2018 Marketing Trends Virtual Conference: three actionable sessions, attendee-only resources, and more. Can’t make it on show day? Register now to get access on-demand.

How-To

How to Choose the Perfect E-Book Topic

By Sasha Laferte

E-books are valuable fuel for your content marketing engine. They help position companies as thought leaders, they provide value to customers and prospects, and they generate leads. But what should your e-book be about, and how do you decide? Read More

FOR PRO Members

Today's Live Seminar: How to Succeed at LinkedIn Content Marketing

In this Teach Me How seminar, you'll hear about three powerful content marketing tactics using specific LinkedIn tools. You'll learn how to use those tools to increase your brand's visibility to keep your brand top of mind among your audiences and cement its positioning as an industry leader. Read More

Gift yourself with a ticket to the best B2B marketing conference on the planet. Register for MarketingProfs B2B Marketing Forum 2018 and save up to $800.

Survey Says

The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]

By Ayaz Nanji

Some 38% of consumers who own an in-home AI-based assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris. Read More

AT-A-GLANCE

How to Write the Most Effective Social Media Posts [Infographic]

By Laura Forer

How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms. Read More

event calendar

Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Jan 9	FREE Seminar—Take Your Marketing Automation to the Next Level
Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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