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In This Issue
+ How-To: Three Facts About Google's Ranking of Business Names
+ PRO Take 10: How to Fascinate People With 7 Key Triggers
+ Survey Says: Corporate Marketers Shifting Spend to Branded Content
+ Quick Take: Do Your Product Suggestions Alienate Subscribers?
+ My View: Five Tips to Keep Your Content From Dying an Untimely Death
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Advertisement  Leadership Programs at HBS
In this book chapter from Being the Boss, Professor Linda Hill discusses the paradoxes confronting managers and helps you manage yourself, network, and team. Learn more about being the boss from Hill and other renowned faculty at Harvard Business School Executive Education.
How-To What Every New Business Should Know About Google's Ranking of Names
By Ann Smarty
Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates and ranks personal and business names. Read More
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PRO Take 10 Author Series: How to Fascinate People With 7 Key Triggers
Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in business and marketing. This webcast with Sally Hogshead covers key ideas from her best-selling book, Fascinate: Your 7 Triggers to Persuasion and Captivation. Read More
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Survey Says
Corporate Marketers Shifting Spend to Branded Content
More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing. Read More
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Quick Take
Do Your Product Suggestions Delight or Alienate Subscribers?
Purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? Learn from the mistake of one online retailer that had the right idea—but the wrong content. Read More
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My View Five Tips to Keep Your Content From Dying an Untimely Death
By Jason Miller
In a world of short attention spans, massive filtering, and endless articles, you'll need a support system to ensure your content has a fighting chance. Here are five tips to optimize your blog and extend the life of its content. Read More
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@JasonFalls Social Business Is About Actions Not Words - Awesomeness from @JayBaer http://j.mp/s3axt7
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Forum Today's Question
By jeff.long 12/13/2011 at 11:47 AM
I am looking for reviews of lead nurturing/marketing automation software. Which software do you recommend, and why? Go To Question
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Dec 15
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