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MarketingProfs
Dec 18, 2017 Vol. 16, No. 242
In this issue
1. How-To: The Three Crucial Steps to Building a Modern Marketing Stack
2. #SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories
3.  PRO  On-Demand Seminar: Email Copy That Converts
4. Survey Says: The Advertising Media That Consumers Trust Most
5. Infographic: Your Three-Step Road Map to Creating Viral Content
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How-To
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The Three Crucial Steps to Building a Modern Marketing Stack
By Doug Bewsher
Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without an adoption strategy will find themselves unable to keep up with competitors who use technology more effectively. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: MarketingProfs Makeover: Email Copy That Converts
We'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. Read More
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Advertisement  SEMrush is a powerful digital marketing suite with an efficient social media toolkit inside. Manage your Twitter, Facebook, Youtube, Google+, Instagram accounts in one place. Draw ideas from popular news feeds, and monitor your audience's reaction to your posts.
 
Survey Says
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The Advertising Media That Consumers Trust Most
By Ayaz Nanji
Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch. Read More
Quick Take
#SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week
By Christian Neri
WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more! Read More
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AT-A-GLANCE
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Your Three-Step Road Map to Creating Viral Content [Infographic]
By Laura Forer
When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes into the making of content that gets shared far and wide. Read More

event calendar

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Contributor: Christian Neri

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