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In This Issue
+ How-To: Eight Common Mistakes of Promotional Marketing
+ PRO: How to Create a Simple Lead Generation Form in Google Docs
+ Survey Says: Free Shipping Day Drives Holiday E-tail Sales to $30.9B
+ Quick Take: How One Company Fought a 'Scam' Search Result
+ My View: Five Tips to Prove Social Media Matters
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Advertisement  New eBook: How to Use Google+ For Business
Have you built your Google+ business page yet? With more than 40 million users and growing fast, find out how to set up your page, learn best practices, take advantage of Circles and segmentation, and increase your following. Download this free eBook now.
How-To Eight Common Mistakes of Promotional Marketing
By Steve Benidt
Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions. Read More
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PRO Take 10: How to Create a Simple Lead Generation Form in Google Docs
In just 10 minutes, learn how to create a basic lead generation form in Google Docs. Along the way, you'll discover how to set up an enticing offer, how to get the form in front of people, and, most important, how to measure the results. Read More
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Advertisement  Generate More Leads Using LinkedIn
Find out how to use LinkedIn to connect with and research prospects, announce new products, build your company's awareness and more. Learn 6 proven ways to generate leads in HubSpot's new guide “How to Use LinkedIn for Business.” Download your free eBook now.
Survey Says
Free Shipping Day Drives Holiday E-tail Sales to $30.9B
US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010. Read More
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Quick Take
How One Company Fought a High-Ranking 'Scam' Search Result
If the word "scam" shows up as you type your brand name into Google, you may be the victim of competitive sabotage—and may be losing lots of business. Here's how one company embarked on an aggressive campaign to turn around a "scam" search result in six weeks. Read More
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My View Five Tips to Prove Social Media Matters
By Nichole Kelly
Measuring social media isn't all that different from measuring other marketing activities, yet many are still looking for a silver bullet metric to finally prove that social media is working. But things don't have to be so complicated. Read More
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ReTweet This
@swoodruff Go With What You've Got. Sometimes that most basic lessons are the most powerful: http://bit.ly/vXO3kA
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Forum Today's Question
By mike 12/19/2011 at 5:54 AM
I sell cars, and I'd like to gain more appointments and clients. What is an effective strategy for marketing my services as a car salesman? Go To Question
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Jan 10
FREE Seminar—How to Make Webinars Your #1 Lead Generation Method sponsored by Citrix
Jan 12
PRO Seminar—Killing Giants: Outmaneuvering Larger Competitors with Stephen Denny
Jan 12-25
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PRO Seminar—How to Apply Motivation 3.0 to Drive Customer Action with Dan Pink
Feb 9-23
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Digital Marketing World—Content Marketing register for our FREE online conference
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