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In This Issue
+ How-To: What Email Marketers Can Learn From a Gaming Company
+ PRO SmartTools: Conquer Your Email List
+ Survey Says: Holiday Travelers Trust Online Travel Reviews
+ Quick Take: Social Media Update, Week of December 17, 2012
+ My View: A New Year's Video From Team MarketingProfs
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Advertisement  Join MarketingProfs' Ann Handley as she presents "Great Ideas Worth Executing" at BlogWorld's BusinessNext Social 2013 and New Media Expo, January 6–8 in Las Vegas. Register now as our guest and save 20%—simply use code MPROFS20 when you purchase your conference pass.
How-To What Marketers Can Learn From a Gaming Company's Email Tactics
By Damian Borichevsky
With the prevalence of the smartphone, email has become a virtually "always on" channel. It can lift retention, increase brand favorability, and create more payers out of players (or subscribers or members or prospects...). Read More
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PRO SmartTools: Conquer Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Survey Says
Holiday Travelers Trust Online Travel Reviews
By Lenna Garibian
Growing numbers of Americans say they trust other travelers' online reviews of travel experiences and are factoring those reviews into their travel plans, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA. Read More
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Quick Take
#SocialSkim: Social Media Update, Week of December 17, 2012
By Angela Natividad
Deck the halls. This week’s #SocialSkim’s got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It’s also data-rich for your digestive pleasure. Skim for savvy, click to learn. Read More
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My View A New Year's Video From Team MarketingProfs
By Ann Handley
Team MarketingProfs recorded a special New Year's message for our incredible community members—like you! Read More
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Jan 8
FREE Seminar—Why Video is So Important to Your Digital Marketing
Jan 10
PRO Seminar—How to Effectively Engage Your Customers on Facebook
Jan 15
FREE Seminar—Presenting to a Virtual Audience Without Freaking Out
Jan 17
PRO Seminar—How To Become a Trusted Brand and Industry Leader
Feb 8
Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
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