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In This Issue
+ How-To: PEAR, or Why a .3% Click-Through Rate for a Banner Is Acceptable
+ PRO Seminar: The Daring Brand's Guide to Creating Content Worth Sharing
+ Survey Says: Black Friday/Cyber Monday Weekend Sparks 50M Tweets
+ Quick Take: Why Email Marketing Still Matters [Infographic]
+ My View: Social Media Taps Into Our Love of Collecting
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How-To PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly Acceptable
By Michelle Eichhorn
Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising: You want customers to seek you out when ready to make purchases. Read More
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PRO PRO Seminar: The Daring Brand's Guide to Creating Content Worth Sharing, With Ann Handley
Ann Handley will explain what brands like yours need to do to embrace content marketing and create content worth sharing. She'll share findings from the MarketingProfs and CMI content marketing study, and offer a look into what the most inspired brands are doing to create epic content. Read More
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Advertisement  Content Marketing Crash Course 2012: 14 classes, nearly 15 hours of how-to instruction, and Ann Handley kicking it off. 'Nuff said. Ready to become a content marketing expert? Save $200 with code YOURSTORY today!
Survey Says
B2B Content Marketing: Adoption Surging, but Objectives Are Shifting
Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward factors such as thought leadership and educating the market, according to a survey from Curata. Read More
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Quick Take
Why Email Marketing Still Matters [Infographic]
Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. And this infographic from Eloqua spells out why. Read More
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My View Social Media Taps Into Our Love of Collecting
By Ric Dragon
Some people collect retweets and blog comments like other people collect ceramic unicorns. What's behind that need for collecting? And how does that desire fuel social media? Read More
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Dec 4
FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer
Dec 6
PRO Seminar—The Daring Brand's Guide to Creating Content Worth Sharing
Dec 6
MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
Dec 11
FREE Seminar—Automating Customer Lifecycle Management
Dec 13
PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts
Dec 14
Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!
 
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