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In This Issue
+ How-To: So You're Thinking About Implementing Marketing Automation
+ Podcast: Power Up Through Experiential Marketing: Shell's Chris Hayek
+ PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
+ Survey Says: How Sales Leaders Use Twitter
+ My View: Having a Giveaway? Ask Yourself These Questions First
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Advertisement  Phone calls convert 3X more than any other type of lead. Are you making them count? Learn how to optimize your phone calls with our free guide, The Power of the Phone Call: Making Decisions Based on Data, Not Perceptions.
How-To So You're Thinking About Implementing Marketing Automation
By Jason Siffring
Marketing automation can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI. Here's what can make the difference. Read More
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Podcast Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers. Read More
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PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More
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Advertisement  61% of searchers who place a phone call are ready to buy. Are you paying attention to your most valuable leads? Learn how to optimize your phone calls with our free guide, The Power of the Phone Call: Making Decisions Based on Data, Not Perceptions.
Survey Says
How Sales Leaders Use Twitter: Popular Hashtags, Handles, and Content Sources
By Ayaz Nanji
Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers. Read More
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My View Having a Giveaway? Ask Yourself These Questions First
By Ivan Serrano
When crafting a giveaway, keep these questions in mind so you can avoid marketing blunders in the long run. Read More
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Dec 4
 PRO Seminar—Customers Trump Analytics: Why Email Marketing is About People, Not Metrics
Dec 4
 MarketingProfs University—Email Marketing Master Course
Dec 9
 FREE Seminar—The Business Case for Predictive Lead Scoring
Dec 12
 Virtual Conference—Marketing Technology: "It's how you use it" 3 online sessions—FREE!
 
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