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In This Issue
+ How-To: 8 Ingredients of Effective Inbound Marketing
+ PRO Take 10: How to Leverage Social Apps on Customers' Smartphones
+ Survey Says: Black Friday/Cyber Monday Weekend Sparks 50M Tweets
+ Quick Take: Why We Blew Up the MarketingProfs Homepage
+ My View: Have You Practiced Brand Citizenship Lately?
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How-To Eight Ingredients of Effective Inbound Marketing for Generating and Qualifying Leads
By Mike Nikolich
We know it's impossible to pinpoint when our prospects will be buying. That's why it's critical both to keep in touch and to make sure your company shows up in all of the right places when the prospect is ready to buy. Read More
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PRO Take 10: Five Secrets for Leveraging Social Apps on Your Customers' Smartphones
Maximizing social media engagement with your customers via mobile is important to your success. In just 10 minutes, you'll learn five tips that help you bypass what is, for users, an unoptimized mobile Web experience, and instead engage them via their smartphones' social apps that provide a more optimized, richer experience. Read More
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Advertisement  Content Marketing Crash Course 2012: 14 classes, nearly 15 hours of how-to instruction, and Ann Handley kicking it off. 'Nuff said. Ready to become a content marketing expert? Save $200 with code YOURSTORY today!
Survey Says
Black Friday/Cyber Monday Weekend Sparks 50M Tweets
From Nov. 22 to 26, 2012, some 50 million tweets related to Black Friday and Cyber Monday shopping were generated, with peaks of nearly 100 tweets per second, according to a report by DataSift. Read More
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Quick Take
Why We Blew Up the MarketingProfs Homepage: A Behind-the-Scenes Look
By Ann Handley
Yesterday, we launched a far simpler and cleaner homepage that we think helps visitors make sense of MarketingProfs and directs them efficiently and easily to the content they are looking for. Here's our behind-the-scenes thinking for the change. Read More
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My View Have You Practiced Brand Citizenship Lately?
By Anne Bahr Thompson
Brand citizenship means helping customers first then extending that help to improve the community and better the world. Let's take a look at brand citizenship and why your brand should be practicing it. Read More
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Dec 4
 FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer
Dec 6
 PRO Seminar—The Daring Brand's Guide to Creating Content Worth Sharing
Dec 6
 MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
Dec 11
 FREE Seminar—Automating Customer Lifecycle Management
Dec 13
 PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts
Dec 14
 Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!
 
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