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Thursday, December 05, 2019

The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web
How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Marketing Smarts [Podcast]
How Retailers Should Approach AI and Big Data During Holiday Seasons
How to Give Your Team the Most Important Marketing Skill of All
2020 CMO Predictions From Marketing Influencers [Infographic]
 
The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web
Mobile has become the primary channel for consumers in virtually every demographic group—allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today's world?
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How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Marketing Smarts [Podcast]
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about community-building on social media, creating free content, and leveraging word-of-mouth. Read more and listen in on this insightful conversation.
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How Retailers Should Approach AI and Big Data During Holiday Seasons
Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big.
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2019 Gartner Magic Quadrant for Web Content Management
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See who is in, who is out, and what has changed in the world of web content management (WCM). Download a complimentary copy of latest Gartner Magic Quadrant, courtesy of Episerver, a content management system Leader for the fifth year in a row. Download now.
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How to Give Your Team the Most Important Marketing Skill of All
MarketingProfs event
One skill is guaranteed to help your team reach your 2020 goals: writing well. Register your team of three or more for MarketingProfs' Marketing Writing Bootcamp and save 40%. Register your team today!
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2020 CMO Predictions From Marketing Influencers [Infographic]
With 2020 all but here, marketers are thinking about what opportunities, trends, threats, and possibilities the New Year might bring. Here's what 20+ marketing influencers say marketing leaders will be confronting in 2020.
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Profs Picks
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Are you on the lookout for a better content management system (CMS)? If so, you could probably use objective third-party research to help you make the right choice. Luckily, analyst firm Gartner has published its latest "Magic Quadrant for Web Content Management" (WCM). It gives you overview of the WCM market, the strengths and cautions of each included vendor, and assessments of each vendor's ability to execute and completeness of vision. Download your complimentary copy now.
What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big!
Upcoming Events
DEC
5
[Webinar] How to Report on Marketing ROI With Confidence
sponsored by LeanData | 30 minutes
DEC
10
[Webinar] How to Prove the ROI of Live Events to Management
sponsored by Cvent | 60 minutes
DEC
12
[Webinar] Strategies for Successful Email Campaigns in 2020
sponsored by InfoUSA | 45 minutes
DEC
13
[Online Forum] Measurement & Analytics
sponsored by Vidyard | 3 live sessions
DEC
17
[Webinar] SEO for B2B Marketing: Keywords, Content, and Clicks
sponsored by SEMrush | 60 minutes
NOV
3–6
2020
[In-Person Event] MarketingProfs B2B Forum 2020
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