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In This Issue
+ How-To: Five Quick Checks for Transforming Your AdWords Account
+ Slide Show: Six Spins on Six Holiday Email Marketing Traditions
+ PRO: Build a Successful Content Marketing Program in 7 Weeks
+ Survey Says: Holiday Shoppers—Facebook Engagement Stats
+ Quick Take: Three Tips for Social Media ROI
+ My View: Marketing Smarts—Calculating the ROI of Social Media
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Advertisement  Spread holiday cheer this December. When you buy one new PRO membership, you’ll receive a second PRO membership for FREE! Give the gift that keeps on giving. Offer ends 12/24/2011.
How-To Five Quick Checks for Transforming Your AdWords Account in Less Than an Hour
By Larry Kim
Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money. Read More
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Slideshow Six Spins on Six Holiday Email Marketing Traditions [Slide Show]
By Loren McDonald
Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue by adding some new twists to your holiday marketing initiatives. Read More
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PRO Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
To succeed in content marketing, you need a plan. That's why we've created Content Machine—a 29-page how-to guide that provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process. Read More
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Advertisement  Social Gaming Best Practices
In Vitrue's white paper "How Brands Should Use Social Gaming to Drive Engagement: Insight and Best Practices," learn how social gaming is a growing marketing opportunity, integrating charitable giving, planning a gaming strategy and the benefits to your brand. Download Now!
Survey Says
'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers
Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about the year's most celebrated shopping days. Read More
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Quick Take
Three Tips for Social Media ROI
Are your social media programs producing the bottom-line numbers you want to see? If not, a few changes in your strategy can make a difference. Here are three quick tips that can help you profit from your social media efforts. Read More
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My View Marketing Smarts Podcast: Calculating the ROI of Social Media
By Matt Grant
How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says. Read More
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@briansolis The State of Social Marketing 2011 - 2012 http://bit.ly/vIm6Se
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Forum Today's Question
By ajosef 12/5/2011 at 10:21 AM
I work for a nonprofit, and I need to hire a company to do monthly email blasts for me. Where can I find the right support? Go To Question
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Dec 8
PRO Seminar—Make Your Next Tradeshow a Qualified Success with Rob Murphy and Ed Jones
Dec 9
Digital Marketing World—Social Media Marketing register for our FREE online conference
Dec 15
PRO Seminar—Reduce Barriers and Make it Easy for Customers to Buy with Kristin Zhivago
Jan 12-25
MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ
Mar 29-30
SocialTech 2012—Seattle, WA less than 100 seats left, register today to secure yours!
 
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