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In This Issue
+ How-To: 3 Steps for Stopping Checkout Abandonment
+ PRO Online Tool: Plan Email Campaigns in a Snap
+ Survey Says: Small Businesses Tepid on Social Media, Prefer WOM & Ads
+ My View: Building a Business Means Building a Community
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How-To Three Steps for Stopping Checkout Abandonment
By James Duval
All online stores suffer from a certain amount of cart abandonment at checkout. The likely causes are few—and relatively simple to rectify. Here are three of them, along with steps you can take to minimize issues. Read More
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PRO Online Tool: Plan Email Campaigns in a Snap
This online tool provides you with a step-by-step blueprint for quickly creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Survey Says
Small Businesses Tepid on Social Media, Prefer WOM and Advertising
Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business, but views about the benefits of social marketing vary by industry, according to a survey from Hiscox. Read More
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My View Building a Business Means Building a Community
By Matthew Grant
In a recent Marketing Smarts podcast, John Jantsch said companies should focus on creating communities rather than on hawking their wares, because customers will naturally emerge from those communities. Read More
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Dec 13
 PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts
Dec 14
 Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!
Jan 17
 PRO Seminar—How To Become a Trusted Brand and Industry Leader
 
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