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| By Andrew Follett |
| Website redesigns have become an addiction. Every year or two, Marketing decides it's time to "freshen up the ol' site." But before you try to rebuild the most important weapon in your marketing arsenal, make sure you have a well-defined plan for success.
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| In just 10 minutes, Michael Miller, author of The Ultimate Web Marketing Guide, shows you how to write a digital marketing plan, implement it, and use the plan in your business going forward.
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| Web 2.0 Drives Effective Marketing, Market Share |
| Companies reporting the heaviest use of Web 2.0 technologies—particularly those deploying them beyond their own corporate walls—are deriving the greatest value, including more-effective marketing, stronger collaboration, and increased market share.
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By Chester Frazier
I am not a marketer, nor do I pretend to be one. I work with small organizations to build and implement their IT plans. But when I put together a strategic technology plan, I notice missed opportunities with social media, often due to these five excuses.
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