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MarketingProfs
Feb 13, 2018 Vol. 17, No. 31
In this issue
1. How-To: Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas
2.  PRO  Take 10: Nine Things to Remove From Your Website
3. Survey Says: Account-Based Marketing Trends: Top Channels, Priorities, Challenges
4. Infographic: Programmatic Advertising: Benefits, Trends, and Solutions
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How-To
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Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas
By Yoni Barzilay
Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: Nine Things to Remove From Your Website
In just 10 minutes, we'll ask the tough questions about your website content, including, "You really want people to click that?" We'll show you nine things to remove from your website that will make you want to run (not walk) to your content management system to make changes ASAP. Read More
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Advertisement  SEMrush is a powerful digital marketing suite with an efficient social media toolkit inside. Manage your Twitter, Facebook, Youtube, Google+, Instagram accounts in one place. Draw ideas from popular news feeds, and monitor your audience's reaction to your posts.
 
Survey Says
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Account-Based Marketing Trends: Top Channels, Priorities, and Challenges
By Ayaz Nanji
Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2. Read More
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AT-A-GLANCE
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Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]
By Laura Forer
Unsure whether programmatic advertising is right for you? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details. Read More

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Teach Me How— Predictive Analytics for Social Media Marketers PRO
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Mar 9
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